1. INTRODUCTION1.1 This Website is managed and operated by or on behalf ofthe authorized operator of the SportPesa brand in Kenya under a local companywith registration number PVT-9XUGA85 with its physical address at The Chancery,Valley Road, Nairobi as a data controller ("Company"), itssuccessors in title and assigns and, where the context so requires, its agents,service providers, data processors, business partners including any entity thatmay provide technical support and ancillary services to the Company enable itto operate gaming and ancillary services or products (also referred to as “we”or “us” in this Cookie Policy (the “Policy”)). The Policy is designed andintended for the use and benefit of any person using the Website (“User” or“you” in this Policy).1.2 You agree that we reserve the right to amend this Policyat any time without any reference or prior notice to you. When such amendmentoccurs, you agree to abide by the terms of the revised Policy. Your continueduse of the Website after the amendment of this Policy will be deemed as consentto terms of the revised Policy.2. ABOUT COOKIES2.1 The user is informed that this Website uses cookies.2.2 Upon accessing this Website, cookies are generated onyour computer and/or equipment. A “cookie” is a small text file that identifiesyour computer and/or equipment on our server. Cookies in themselves do notidentify the individual user, only the computer and/or equipment used.2.3 Cookies record those areas of the Website that have beenvisited by your computer and/or equipment, the time of your visit and theactivity that was conducted in the Website.  Cookies may be provided bythird parties on behalf of the Company and its affiliates.2.4 Moreover, we would also like to inform you that theWebsite uses ‘persistent’ cookies. ‘Persistent’ cookies usually have a longshelf life because they are “collected” and “updated” every time a user visitsa page where the same or a similar cookie is being used.3. HOW WE USE COOKIES3.1 A cookie is a small file and in order to use it we askyour permission for it to be placed on the hard drive of your computer and/orequipment. Once you agree, the file is added and the cookie helps to analyseweb traffic or lets you know when you visit a particular site. Cookies allowweb applications to respond to you as an individual. The web application cantailor its operations to your needs, likes and dislikes by gathering andremembering information about your preferences.3.2 Thus, we use cookies to understand which are the mostpopular areas of the Website are and also to improve your experience.  Forexample, the cookies that we use ensure that some promotional items, such aspop-ups and overlays, do not appear too often on the same visit to theWebsite. 3.3 We use traffic log cookies to identify which Websitesand/or applications are being used. This helps us to analyse data about webpage traffic and improve our Website in order to adapt it to the customer´sneeds. We only use this information for statistical analysis purposes and thenthe data is removed from the system.3.4 Information obtained through cookies is used by us andby third parties that we have hired in order to show you advertisements relatedto your preferences.3.5 Cookies generally help us to provide a better Website,which allows us to monitor which pages you find useful and which you do not. Acookie does not in any way give us access to your computer and/or equipment orto any information about you, other than the data you choose to share with us.You can choose to accept or decline cookies. Most web browsers automaticallyaccept cookies, but you can modify your browser setting to decline cookies ifyou prefer. This may mean that you cannot make the most of the Website.3.6 Before any Cookies are placed on your computer ordevice, subject to section 4.2 AND/OR section 5.2, you will be shown a pop-up,message bar etc requesting your consent to set those Cookies. By giving yourconsent to the placing of Cookies you are enabling us to provide the bestpossible experience and service to you. You may, if you wish, deny consent tothe placing of Cookies; however certain features of Our Site may not functionfully or as intended. You will be given the opportunity to allow only firstparty Cookies and block third party Cookies.3.7 Certain features of Our Site depend on Cookies tofunction. United Kingdom and European Union Cookie Law (the relevant parts ofthe Privacy and Electronic Communications (EC Directive) Regulations 2003amended in 2004, 2011, 2015 and 2016 as of the date of this Policy) deems theseCookies to be “strictly necessary”. These Cookies are shown below in section5.2. Your consent will not be sought to place these Cookies. You may stillblock these Cookies by changing your internet browser’s settings as detailedbelow in section 5.3, but please be aware that our Website may not work asintended if you do so. We have taken great care to ensure that your privacy isnot at risk by allowing them.4. GOOGLE ANALYTICS4.1 Our Website uses analytics services provided by GoogleAnalytics. Google Analytics is used to help us understand how you make the bestuse of our content and work out how we can improve. These cookies allow us totrack your progress through our Website, collect anonymous data on theirorigin, which pages and/or applications you visit, and the time you spend onthe site. This data is then stored by Google in order to create reports. Thesecookies do not store your personal information.4.2 The analytics service(s) used by our Website use(s)Cookies to gather the required information. Certain of these Cookies may beplaced immediately when you first visit Our Site and it may not be possible forus to obtain your prior consent. You may remove these Cookies and preventfuture use of them by following the steps set out below in section The analytics service(s) used by our Website use(s) thefollowing Cookies:Name of CookieFirst / Third PartyProviderPurpose_gaThirdGoogleGoogle analytics identification data.4.4 The information generated by the cookies about your useof the Website, including your IP address, can be transmitted and stored byGoogle on servers in the United States. Google may use this information for thepurpose of evaluating your use of the Website, compiling reports on websiteactivity for us and providing other services relating to website activity andinternet usage. Google may also transfer this information to third parties whenrequired to do so by law or where such third parties process the information onbehalf of Google. Google will not associate your IP address with any other dataheld by Google. By using this Website, you consent to the processing of dataabout you by Google, including transfer of relevant data out of Kenya, in the mannerand for the purposes set out above.4.5 The Google website contains further information aboutAnalytics and a copy of Google's privacy policy pages.5. WHAT COOKIES DO WE USE?5.1 Without prejudice to any other provision of this Policy,we use the following cookies:5.1.1 Strictly necessary cookies. These are cookies that arerequired for the operation of our Website. They include, for example, cookiesthat enable you to log into secure areas of our website, play games or make useof e-billing services.5.1.2 Analytical or performance cookies. These allow us torecognise and count the number of visitors and to see how visitors move aroundour Website when they are using it. This helps us to improve the way ourWebsite works, for example, by ensuring that users are finding what they arelooking for easily.5.1.3 Functionality cookies. These are used to recognise youwhen you return to our Website. This enables us to personalise our content foryou, greet you by name and remember your preferences (for example, your choiceof language or region).5.1.4 Targeting cookies. These cookies record your visit toour Website, the pages you have visited and the links you have followed. Wewill use this information to make our Website and the advertising displayed onit more relevant to your interests. We may also share this information withthird parties for this purpose.5.2 The following first party Cookies may be placed on yourcomputer or device:Name of CookiePurposeStrictly NecessaryspglobalssidUsed for session tracking, prevention of fraud and  securing your browsing.YeslocaleStores the preferred language by the customer.Yesdevice_viewStores the preferred view of the customer.Yescookies_consentedUsed to record and remember customer’s choice on cookies.YesIn addition, the following third party Cookies may be placedon your computer or device:Name of CookieProviderPurpose_gaGoogleGoogle analytics identification data.5.3 If you want to delete any cookies that are already onyour computer, please refer to the instructions for your file managementsoftware to locate the file or directory that stores cookies. Most internetbrowsers also enable you to choose whether you wish to disable all cookies oronly third party cookies. By default, most internet browsers accept Cookies butthis can be changed. For further details, please consult the help menu in yourinternet browser or the documentation that came with your device.5.4 You can choose to delete Cookies at any time however youmay lose any information that enables you to access our Website more quicklyand efficiently including, but not limited to, login and personalisationsettings.It is recommended that you keep your internet browser andoperating system up- to-date and that you consult the help and guidanceprovided by the developer of your internet browser and manufacturer of yourcomputer or device if you are unsure about adjusting your privacy settings.