Apply for event sponsorship in Kenya- Get event funding today

Admin
October 2, 2025

Event funding comes from different sources including government grants and corporate sponsors. At Tujiamini, we fundraise your community events after approving your event sponsorship application. Get all the latest funding opportunities by visiting our website and apply today.

Event funding is whereby event organizers get financial help from sponsors to run their events. They may vary from the local ones to national events. The financial resources play a crucial part in sorting out major expenses in the events. Making an application to fund your event is simple and easy with Tujiamini.

ALSO READ: Event funding proposals that actually work: A guide with real examples

What is event sponsorship?

Event sponsorship is a strategic partnership between a company and an individual for mutual benefits. The company provides financial support and the event organizers promote the brand. This marketing strategy benefits both sides from sponsorship to marketing.

What is the benefit of event funding?

Community event funding mutually benefits both sponsors and organizers. The sponsors get brand visibility, return on investment and build mutual business relationships. On the other end, the organizers get financial benefits to run all event activities. To win an event sponsorship program with Tujiamini, you have to make your application right.

How does Tujiamini sponsor events?

Tujiamini sponsors events by providing financial support and in-kind contributions. These funding opportunities in Kenya help organizers reduce event costs and market brands. To apply for event funding, submit a detailed proposal on our website with a video that highlights your talent or project. This approach empowers talents nationwide driving growth in sports and creative industries.

Visit tujiamini.co.ke to submit your event funding application.

Success stories on Tujiamini's event funding

● Cheza Dimba award tournaments

Cheza Dimba awards the winner of men's teams for the regional tournament Ksh 250,000 prize. For women teams, KES 50,000 is guarnanteed for the winner. The regional men's winner will receive the annual prize for 3 years. Teams like Pioneer FC from North Rift, Mathare North United in Nairobi and Kabras Queens benefits from the program.

● Tujiamini festival

The Tujiamini Festival is a two-day grassroot football celebration meant for community empowerment . It features live matches, music, and honoursal activities. This marks the launch of new phases of the program and honors past champions.

How do I apply for an event sponsorship on Tujiamini?

  1. Visit our website and open the sponsorship application form.
  2. Fill the form with accurate personal and contact details. After that, state whether you are an individual or team.
  3. Describe to us your goal and how the sponsorship will help you.
  4. Upload a short video of at least two minutes that demonstrates your talent, skills, or project.
  5. Choose the award category fitting your entry, such as Gold, Silver, Bronze, or the Cheza Dimba Award for football teams.
  6. Provide proof of eligibility, including Kenyan citizenship through a valid ID.
  7. Review every detail and submit the completed application.
  8. Follow up to track your application status and stay updated on deadlines.

Step by step guide on how to write a successful event funding proposal

  • Start with a short story explaining the event’s purpose, goals, and its impact to the community.
  • Set clear objectives so that potential sponsors see how their support impact you.
  • Introduce your team, highlight their experience to build trust in your ability to deliver.
  • Share examples of previous work or testimonials to strengthen your credibility.
  • Present a transparent budget showcasing how the money will be used, from venue costs to marketing and guest services.
  • Describe your target audience with details such as age, interests, and expected numbers to show the value of their support.
  • Outline the full schedule, starting from preparation to post-event activities. Explain how you will manage guests and technical needs.
  • Provide visual ideas and describe the look of the event so sponsors can visualize the experience.
  • Explain the post-event process, including reports on attendance and media reach. This will show all activities that occurred in the event.
  • Leave a call to action, confirming to the potential sponsors on how to communicate further on your events funding application.

How do you customize your proposal different sponsorships?

To customize a proposal for different sponsors, do a proper research about each sponsor’s brand, values, and target audience. Once you find that the event matches your goals design your sponsorship tiers. This will enable you know if you meet the event planning funding criteria from sponsors. Show how their support will bring an impact investment by highlighting audience reach and engagement. Finally, personalize the proposal with visuals or branding elements that show true identity to build trust.

Connect with Tujiamini to access grants in Kenya and build lasting relationships that grow sports, arts, and community events.

How to attract the right sponsors for your event?

  1. Define your event’s value

Clarify your event’s purpose, theme, and audience to show sponsors why it matters. Build a full audience profile with demographics and interests and share past success stories.

  1. Identify the right sponsors

Research companies whose values align with your event. See if its customers match your audience. Use referrals and local business networks to connect with partners interested in event funding in Kenya.

  1. Craft a compelling proposal

Develop flexible sponsorship packages with clear personalization. Personalize each pitch and include audience data with ROI projections. This will help to highlight the financial value for every sponsor.

  1. Build relationships and follow up

Attend industry events, nurture connections over time, and follow up politely to keep your event top of mind. Focus on trust and ongoing communication before and after the sponsorship agreement.

  1. Deliver on your promises

Provide a detailed post-event report to show measurable results and maintain long-term partnerships. moting sponsors’ content to offer ongoing value even after the event is complete.

FAQs about events funding

What is a funding event?

A funding event is an activity that helps raise money and support for a cause or organization.

What are the 4 sources of funding?

The main sources of funding are corporate sponsorships, grants, donations, crowdfunding, and money earned from event tickets or merchandise. These provide cash or resources to support the event

How to get funding from donors?

To get donor funding, find people or groups interested in your cause, explain your goals clearly, and make it easy for them to give. Always keep in touch with your donors and update them so they feel connected.

How to write a proposal for funding an event?

A fit proposal should explain what the event is about, why it matters, and how the money will be used. Keep it clear, honest, and tailored to the person or company you are asking for support.

This article has explained the importance of events sponsorship and how to get the right sponsors. This applies not only locally, but also using the tips given, you can get international sponsorships for your event funding. All you need is to keep the consistency, be intentional and get ready to deliver real results to your sponsors for more sponsorship benefits.

Apply now for events funding or any other kind of sponsorship from our awards categories before time's up!

Admin
October 2, 2025
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