The benefits of women’s football sponsorships are transformative for both the athletes and the brands. These sponsorships provide financial stability, high-quality gear, and national exposure to help turn grassroots talent into a global career, while also increasing engagement and visibility within the fanbase. Women's football sponsors in 2026 recognise the potential of the women's game and deliver total inclusivity and professional excellence.
Benefits of women's football sponsorships drive the game's growth by bridging the gap between raw talent and elite opportunity. The Tujiamini initiative provides a platform for female athletes to access the resources they need to realise their dreams. By securing the backing of dedicated female football sponsors, local teams and athletes can now realise their dreams.
Women’s football sponsorships are strategic partnerships in which a corporate brand provides financial backing or resources to a women's team or player. In return, these female football sponsors gain visibility and connect with a loyal and growing fan base.
Tujiami offers free football sponsorship and support to women to achieve their dreams. Applying for the Tujiamini scholarship is very simple.
The impact of being part of the Tujiamini family includes:
Tujiamini offers access to cash prize awards totalling Ksh 30 million, distributed across gold, silver, and bronze. The winning athletes and teams can use the funds to improve their facilities.
Tujiamini offers winning teams rewards and equipment, such as high-quality balls, nets, and away kits, to enhance their football experience.
Tujiamini features the award winners on both social and national platforms, enhancing their visibility and attracting other brands that sponsor football.
Tujiamini grants, such as Cheza Dimba, provide Ksh 50,000 to women's teams to cover vital logistics, such as transport costs, allowing teams to focus on their core activities.
Tujiamini focuses on undiscovered talent because of its grassroots impact, as football is the heartbeat of Kenyan communities. Women football sponsors recognise that the female demographic is the fastest-growing sector in global sports. Lastly, Tujiamini focuses on strengthening local clubs such as Nairobi Queens, which lays the foundation for building national pride.
ALSO READ : Tujiamini success stories for women's sports sponsorships
Many brands that sponsor women's football in Kenya are shifting their focus because:
The stories of resilience in women's sports offer compelling narratives for women's sports marketing. This fosters a brand's strong presence and visibility.
Fans of women's sports are statistically more loyal to a woman sponsor who invests in their favourite players. This builds brand trust, overall visibility, and engagement.
While the men's football sponsors list is crowded, women’s football provides a first-mover advantage. This offers sponsors an added benefit by providing access to a new fan base.
While you might look for a ladies sponsor or a generic woman sponsor, Tujiamini offers a structured and transparent platform that provides financial support to grassroots talent, unlike the other sponsors who seek only the elites. It is the leading choice for those seeking guidance on how to find a sponsor for a football team because it prioritises talent over connections.
Real impact is evident in the Tujiamini Stories with impactful success cases such as the Kabrass Queens, who won the Cheza Dimba and received a kit and cash prizes to boost their squad depth. The Uhola Queens and the Green Blades SPASS are also the beneficiaries of this excellent Tujiamini initiative.
ALSO READ : Tujiamini: Sports and talent initiative by SportPesa Kenya
If you are ready to secure a ladies sponsor for your club:
Globally, Nike and Visa are the biggest sponsors of womens sports. Locally, SportPesa, through the Tujiamini initiative, leads the market in supporting grassroots talent.
The most effective way is to show your potential through high-quality video evidence and a clear plan for how the funds will be used, as seen in the Tujiamini application process.
It fosters leadership and community health and provides a viable career path for talented young women.
A sponsor gets massive brand visibility, community goodwill, and a direct connection to a loyal, growing audience.
The benefits of women's football sponsorships are reshaping the game in Kenya, especially for grassroots teams. Tujiamini is ensuring the future of Kenyan football is inclusive and professional by providing the kits, capital, and confidence needed to win.
Ready to lead the change? Apply for Tujiamini today and fuel your dream!
ALSO READ : A New Era for Cheza Dimba and Women's Football