In the vibrant arena of sports, strategic sponsorship is the catalyst that transforms raw talent into record-breaking achievements. Tujiamini has redefined the industry by empowering athletes with innovative support and unwavering commitment, turning potentials into success stories. In the constantly changing market, we remain as one of the best brands that sponsor athletes countrywide.
The sports arena is very competitive, where securing the right sponsorship can transform an athlete’s or a team's career forever. Tujiamini has rapidly established itself as a leader in this space, providing exceptional support and valuable resources to its partners. Our dedication to nurturing talent and promoting sports distinguishes us from others in the field. This article explains more on why we stand out as the best among brands that sponsor sports.
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Tujiamini is one of Kenya’s leading athletic sponsors, recognized for supporting football clubs and individual athletes. As part of its commitment to sports team sponsorships, Tujiamini provides essential financial backing, enabling local teams to thrive and compete at an international level. The initiative is widely regarded as one of the best companies to approach sponsorship for, particularly for grassroots talents.
Tujiamini, an initiative by SportPesa Kenya, offers substantial support to athletes and teams, making it a key player in the sports sponsors list. With an annual fund exceeding KES 30 million, Tujiamini provides various awards to empower grassroots talents. Those looking for youth sports sponsorship packages can visit the Tujiamini website, complete an application form detailing their sporting activity, and submit a video up to two minutes long showcasing their talent. Applications are evaluated by a panel of judges, with results typically announced within two weeks after the deadline.
Athletes over 18 can apply for sponsorship through our official Tujiamini website, filling out an application form and submitting a short video showcasing their talent. SportPesa Tujiamini sponsorship offers financial support, national exposure and professional training, making us a prime option for those seeking brands that sponsor athletes. Our goal is to empower Kenya's sports environment and promote grassroots talent through initiatives like the Cheza Dimba tournament, helping many young athletes secure sports team sponsors.
Sportpesa's Tujiamini initiative is dedicated to empowering grassroots athletes and teams by offering up to KSh. 30 million in funding this year. Through the Cheza Dimba Awards, one regional team each month secures a three-year sponsorship, receiving KSh. 250,000 annually, while women's teams can win a one-time award of KSh. 50,000. Applicants are required to submit a form and a two-minute video via our Tujiamini website, detailing their background and specific needs. This comprehensive approach provides financial assistance while fostering community empowerment and national pride by investing in grassroot talents talent.
Success stories of sports teams sponsored by Tujiamini
Cheptalal FC from Bomet emerged victorious in the South Rift Region Cheza Dimba tournament, beating Narok Town Stars FC 2-1, securing a 3-year sponsorship deal worth KES 250,000 annually and a spot in the national Cheza Dimba tournament. Benson Mutai gave them an early lead but Narok equalized through Simon Karanja with Cheptalal clinching victory in the last minutes of the game thanks to Davies Kiprono's decisive goal. Team captain Elius Kipng’eno praised his squad's determination, while SportPesa's Mercy Kabui highlighted the importance of supporting grassroots sports. The tournament also saw a high fan turnout, with Cheptalal's supporters winning the Bronze Kwa Ground award and the Tujiamini initiative moving on to the Coastal region.Their success story highlights how sports team sponsorships can significantly impact grassroots football development.
Kisumu City Stars, formerly Kisumu All Stars, have seen impressive growth in Kenyan football. After securing promotion to the Kenyan National Super League in 2018, they earned a spot in the Kenyan Premier League. Their victory in the 2024 Tujiamini Cheza Dimba contest helped them secure a three-year sponsorship deal worth KES 250,000 annually, proving how brands that sponsor sports can transform local teams into national contenders.
The Tujiamini initiative by SportPesa, through its Cheza Dimba Award has helped Mathare North United reach new heights by securing a three-year sponsorship worth KSh 250,000 annually. This support enhances the team's resources, player welfare and exposure, helping them aim for a spot in the National Super League. Mathare North United's victory in the Nairobi Region Tujiamini Tournament earned them this sponsorship, which will address their resource challenges. The initiative also promotes grassroots football development and encourages female participation elevating the overall standard of local football.
Megastars FC, a university student-comprised team from Nairobi's Kahawa area, has been awarded a three-year sponsorship under SportPesa's Tujiamini initiative, becoming the second recipient of the Cheza Dimba Award. This support aims to alleviate their financial challenges, including field facilitation and referee fees, and assist in formalizing the club's structure. The sponsorship provides annual funding of KSH 250,000, along with new home and away kits each year. Tujiamini initiative seeks to empower grassroots football clubs across Kenya, with plans to support 12 additional teams this year through university sports team sponsorship.
Vincent Onyangi, the founder, player and coach of the Daystar University Lacrosse team, became the first to win both the Tujiamini Bronze and Silver Awards, securing essential funding for his team. The Silver Award provided new kits, training equipment and resources to improve the teams' skills and encourage more students to join the sport. Tujiamini by SportPesa, which has distributed over KSh3 million in goods and services, recognized Vincent’s commitment and vision for developing lacrosse in Kenya. With this support, he plans to expand training, enhance facilities and expose his team to international competitions showcasing the value of college sponsorships.
Rugby player Nyang Leeon Oduor founded Project MindStrong to emphasize the importance of mental well-being in achieving peak athletic performance. After sustaining soft tissue brain damage from a rugby injury, which led to seizures and disrupted his academic and athletic pursuits, he dedicated himself to recovery and mental health. With the Tujiamini Silver Award, he secured KSh 100,000 in funding, exemplifying how brands that sponsor athletes play a crucial role in sports beyond just physical training. Leeon also volunteers as a mental health educator and plans to pursue a master's degree in mental health at USIU Africa University.
University student and rising rugby talent Bruce Odhiambo has made significant strides since joining Nondies Rugby Club from the University of Nairobi's Mean Machine, notably playing in his first Kenya Cup semi-final. University rugby player. Bruce benefited from sports sponsors list by securing KSh 10,000 from Tujiamini. He used the funds for training gear, nutrition, and gym programs, ensuring that he remains in peak condition for competitions. Balancing academics and athletics, Bruce aims to win major tournaments, play internationally and mentor future talents, exemplifying the success fostered by the Tujiamini sponsorship program which also offers college sports sponsorships.
Julian Lenya Pule's recognition as the Most Valuable Player at the Dala 7s tournament was made possible by sports sponsorship companies like Tujiamini. The 21-year-old Mount Kenya University player's speed and determination were key to his team's win as Division Two champions. Inspired by Kenya's national team, Shujaa, Pule started playing rugby in high school, fulfilling his dream by excelling at the Dala 7s. He now looks forward to continuing his success at the upcoming Kabeberi 7s, symbolizing Tujiamini's commitment to supporting emerging sports talent.
Tujiamini's passion for nurturing sports excellence shines through its support for Kenyan hurdler Rukia Nusra. We take pride in uplifting promising talents and strengthening our local sports community. By focusing on individual athlete sponsorship, we are not only fueling growth in Kenyan athletics but also inspiring grassroots talent to dream big and reach their full potential.
The Tujiamini initiative, a standout among athletic sponsors, is transforming cycling in Kenya by providing emerging riders with financial support and mentorship. Patrick Mugo’s journey from local races to national recognition highlights the immense impact of this initiative, demonstrating how the right resources can propel athletes forward. His success story is a powerful example of how targeted sponsorship can transform both individuals and the sport itself. With more riders benefiting from cyclist sponsorship, the future of Kenyan cycling is brighter than ever.
Shirley Ndirangu, known as "Tinto," is a rising e-sports athlete and FKF referee who recently placed second at the Afro-Arab Esports League in Saudi Arabia. She won the Tujiamini Silver Award for her talent, dedication and efforts reflecting how companies that sponsor individuals can help break gender barriers and promote inclusivity in sports. Starting her journey at 14, Tinto aims to inspire more women to pursue e-sports and challenge industry norms. With the support of the Tujiamini Initiative and her own PlayStation, she is now ready to compete at a higher level.
SportPesa's Tujiamini initiative in Kenya offers four sports sponsorship categories: Bronze (Ksh 10,000), Silver (Ksh 100,000), Gold (Ksh 500,000) and Cheza Dimba (a three-year sponsorship for a local football team). Each month, 80 Bronze winners are announced nationally, five silver winners and one gold winner are announced regionally, while one regional football team earns the Cheza Dimba sponsorship through a tournament-based selection. Bronze winners use their funds for training and equipment, silver winners showcase their skills through videos, and gold winners are athletes with big aspirations. The initiative aims to support athletes, teams and sports organizations across Kenya.
Tujiamini has become Kenya's leading sports sponsorship brand in 2025 by awarding over KSh 30 million annually to grassroots athletes and teams, with monthly awards up to KSh 3 million across our various categories which include the bronze, silver and gold. Our vision focuses on identifying and nurturing talent from the grassroots level, providing professional training, mentorship and resources to ensure holistic athlete development. Collaborating with government initiatives like Talanta Hela, Tujiamini aligns with national objectives to monetize and elevate local talent, transforming individual careers and empowering communities. This has made us one of the best companies to approach for sponsorship.
SportPesa's Tujiamini initiative aims to empower grassroots sports and talent development in Kenya by offering up to KSh 30 million in funding across various award categories in. These include monthly Gold Awards of up to KSh 500,000, Silver Awards of up to KSh 100,000, Bronze Awards of KSh 10,000 and the Cheza Dimba Award, which provides a three-year sponsorship to one football team each month. Applicants must be over 18 years old and can apply through the official Tujiamini website by submitting a written application and a short video showcasing their talent. Tujiamini reflects SportPesa's commitment to nurturing talent and fostering community development through sports.
Athletes should research Tujiamini’s sponsorship deals and apply through the official website as we are among the companies wanting to sponsor athletes countrywide.
SportPesa, through Tujiamini initiative, is among the best companies to approach for sponsorship, offering structured programs for individuals and teams.
To increase your chances of sponsorship, engage with the brands that sponsor sports, create a compelling sponsorship proposal, and submit it to Tujiamini’s website.
To secure sponsorships, identify companies willing to sponsor sports teams, craft a detailed proposal and network effectively.
Tujiamini exemplifies how brands that sponsor grassroots sports can profoundly impact individual athletes and entire communities. By providing essential resources and mentorship, Tujiamini empowers emerging talents to realize their full potential, fostering national pride and unity. This initiative underscores the transformative power of corporate sponsorship in nurturing the next generation of sports heroes.