Tujiamini – we offer a range of initiatives that nurture sports and artistic talent, especially among the youth. One notable effort is sponsorships, which provide financial support, equipment, mentorship, and media promotion to both athletes and creatives. These efforts form part of broader sponsorship programmes aimed at uplifting grassroots talent.
Tujiamini’s sponsorship programmes not only provide financial aid and resources but also create a lasting impact by nurturing talent. Additionally, the Tujamini initiative promotes community engagement and inspires national pride through sports and arts development. This showcases and reinforces the value of well-structured sponsorship programmes.
Talent programmes are structured initiatives designed to invest in youth by promoting continuous learning, personal advancement, and leadership skills. These programmes play a crucial role in developing a skilled and adaptable workforce that can meet both current and future organizational needs. By aligning individual growth with company goals, talent programmes help ensure long-term success and sustainability.
Youth empowerment in sports involves equipping young with the tools, confidence, and autonomy to make decisions and take meaningful actions in their roles. This strategy fosters responsibility and builds a sense of ownership. Empowered youths are able to actively contribute to the success and growth of the organization.
Emerging global talent development trends highlight the importance of nurturing a flexible and future-ready workforce. As part of this effort, many organizations are implementing young talent programmes to equip early-career professionals with the digital skills and leadership capabilities. These programmes also prioritize well-being and engagement, thus helping the youth to stay motivated and committed to long-term growth.
Unlike mentorship, which focuses on providing advice, sponsorship actively opens doors to prominent roles and accelerates career growth. By incorporating sponsorship, global talent programmes help to break down barriers and foster a more diverse and inclusive leadership. At the same time, sponsorships enhance organizational performance.
Tujiamini, a SportPesa Kenya initiative, offers a variety of sponsorship opportunities. These include the Cheza Dimba Award, which provides financial aid to football teams. These sponsorship opportunities also extend to events, musicians, and grassroots athletes. Through these sponsorship opportunities, sponsors enjoy greater brand visibility, stronger community engagement, and a wider reach, boosting their overall image and credibility.
Arts sponsorship plays a vital role in providing the necessary funding and resources to support creative projects and cultural organizations. Through arts sponsorship, Tujiamini, we enhance our brand image, showcasing our commitment to social responsibility. Additionally, we build valuable partnerships with artists and cultural institutions.
Corporate Social Responsibility and talent management are closely connected. CSR efforts can enhance Tujiiamini's appeal to skilled professionals while boosting employee satisfaction and loyalty. One effective approach is to incorporate mentorship programmes within CSR strategies. This provides the sponsee with opportunities to guide and support others, particularly in underserved communities or internal talent development.
Through sports sponsorship under the Tujiamini initiative, SportPesa has empowered exceptional athletes. Samuel Muturi, a 29-year-old kayaker, received the Gold Award and KSh 500,000 to pursue his dream of becoming Kenya’s first Olympic canoe slalom competitor. Similarly, Isaac Ogolla Makokha, a deaf golfer from Nairobi, benefited from the Silver Award. This award supported his professional ambitions following his historic bronze medal at the 2022 Deaflympics in Brazil. Cyclist Patrick Mugo, also a Silver Award recipient, used the sponsorship to acquire gear and invest in youth cycling programs.
As part of broader Kenya talent initiatives, the Tujiamini program, we are scaling up our efforts in 2025–26 to empower emerging talent through tiered monthly awards. By supporting athletes, creatives, and event organizers with funding, exposure, and mentorship, we contribute significantly to national efforts aimed at nurturing and spotlighting homegrown potential. This initiative reflects a strong commitment to advancing local talent and aligning with the country’s growing focus on inclusive talent development.
The Food and Agriculture Organization (FAO) provides youths from developing and underrepresented nations a chance to launch international careers through its Young Professionals Programme (YPP). As part of FAO’s broader global talent programmes, this initiative equips participants with hands-on experience in agriculture, food systems, and policymaking. FAO also supports continuous learning through structured training, mobility opportunities, and performance-based development tools.
PwC’s graduate initiatives are designed to equip new professionals with essential skills through a blend of academic support, practical training, and workplace flexibility. These global talent programmes include study sponsorships, access to digital learning platforms, and opportunities for international exposure. Graduates benefit from structured development paths, real-time feedback, and a focus on both technical and interpersonal competencies. A key component of these initiatives is leadership development, which prepares graduates to take on the future.
Kenyan businesses can overcome workforce challenges and build a competitive team by adopting a well-rounded talent management approach. This approach should include a robust talent development programme to enhance employee engagement, foster a positive organizational culture, and strengthen employer reputation. Additionally, effective talent management plays a crucial role in improving service delivery within Kenya’s sub-national governments.
The government is enhancing the Technical and Vocational Education and Training sector by expanding and modernizing institutions. This includes aligning the curriculum with industry demands and promoting talent programmes such as work-based learning. Talent programmes increase financial support, integrate digital platforms, and strengthen private sector partnerships.
The private sector significantly empowers youth by generating employment, supporting entrepreneurship, and investing in skills development. These efforts, combined with promoting social impact and peacebuilding initiatives, help businesses foster economic stability, social inclusion, and sustainable development for young people.
Community-based programs empower youth through targeted training, mentorship, and practical work experiences. These foster leadership, community engagement, and collaboration with local stakeholders to address skill gaps. Such talent development programs nurture young people’s abilities, build resilience, and encourage their active participation in shaping a more inclusive and equitable society.
Tujiamini is a key player in Kenya's talent initiatives, promoting talent development. Tujiamini provides financial support, coaching, equipment, and facilities to athletes and teams. Meanwhile, creating exposure opportunities through local and international tournaments. Our sponsorship programs include the Cheza Dimba award, which bolsters grassroots football.
Tujiamini’s mission is to empower athletes by providing essential resources, support, and inclusive opportunities. Meanwhile fostering community development and grassroots talent. These efforts are aimed at building a strong sports ecosystem in Kenya that nurtures local talent. In addition, our efforts are aimed at inspiring national pride through initiatives such as sponsorship opportunities, tournaments, and youth programs.
At Tujiamini, we offer a range of sports sponsorship opportunities. This includes the Gold, Silver, Bronze, and Cheza Dimba Awards for football teams. These sponsorships are designed to support athletes, teams, and grassroots sports in Kenya. Applicants are encouraged to apply online by submitting a video showcasing their talent and passion.
Through the Tujiamini Gold Award, 22-year-old athlete Fridah Ndinda from Machakos County received KSh 500,000, training equipment, and mentorship. This sponsorship highlights the life-changing impact of well-structured sponsorship opportunities. Tujiamini’s support of clubs like Cheptalal FC, Kisumu City Stars, and Mathare North United. At Tujiamini, we demonstrate how targeted sponsorship opportunities can strengthen community football, enhance team performance, and promote sustainable growth in Kenyan sports.
These are initiatives set to cultivate and enhance the skills and knowledge of the employees in an organization.
Visit our website, tujiamini.co.ke, and complete the application form with accurate details.
Sports, Creative arts, and events
Yes, you must be 18 years or older
Tujiamini by SportPesa is a dynamic sports sponsorship program that uplifts aspiring athletes, teams, and organizations. We offer funding, training resources, and exposure opportunities to help them grow and gain recognition. The initiative also promotes community engagement and inspires national pride through sports development, reinforcing the value of well-structured sponsorship programmes.