Tujiamini has become the number one advocate for basketball in Kenya by offering sponsorship opportunities for growing basketball talents in the community. Basketball will now become a valuable sport because of the increased exposure and a clear path for the game to evolve. Thanks Sportpesa the founders of Tujiamini that offers basketball sponsorships to grassroots talents.
As an initiative, initiative has positively impacted young potential talents like in the case of Shoot4life who recently won the gold award. This will be very helpful as they will be able to access better transport and accommodation facilities whenever they are playing away from home. These basketball sponsorships help our brand become more familiar to people as we give a conducive environment for basketballers to Cultivate their talents.
This is a mutually beneficial contract made between a brand and a basketball player, company or academy. Basketball sponsors help the athletes meet their goals by offering them funds, resources and equipment’s needed for their training together with a wide room for exposure. In return, the sponsored party has to enhance the brand's awareness, visibility and go to promotional events.
These sponsorships usually come in different packages or with a brand that is financially stable, it can offer all those kinds of sponsorships. They include, paid tournaments, new uniforms, training programs, new upgraded equipment, paid facilities like gyms and promotional events. The sponsees help their sponsors reach a wider range of their target market, establish customer loyalty and create meaningful connections with other business brands.
There are multiple examples of basketball sponsorships. They include;
Shoot4life is a talented basketball team from the grassroots of Eldoret. Their hardwork and dedication led them to winning the Tujiamini Gold Award, taking home 500,000 Kenyan shillings. This money is meant to cater for their transport and accommodation during their away games.
Why basketball is a good sponsorship opportunity
Basketball is one of the most popular games in the globe. It is a wise opportunity for any brand that is looking forward to increase their brand visibility and market as sports sponsorship is becoming one of the best ways to do marketing. Basketball attracts a very high number of fans and enthusiasts thus making it the perfect choice for marketing. The basketballers get to enjoy privileges like paid entries, equipment, facilities and playing kits.
Youths who take part in sports like basketball get to acquire critical life skills like how to relate with peers, self-esteem, healthy lifestyles and leadership qualities. It also gives them a chance to explore their talents and keep them out of trouble and things like drug abuse. Basketball also enhances teamwork, makes them fit in more in their society and also keeps them fit and strong because of the training sessions they have. Tujiamini offers college basketball sponsorships and club basketball sponsorships to engage youths in community development through sports as these clubs give back to their communities after they have achieved their goals.
With brands like Sportpesa who come up with initiatives to locate young basketball players and nurture them, Kenyan basketball is set to go to the next level. Basketball is becoming a popular sport in the country and therefore, Tujiamini and other brands like Nike are ready to invest in these stars.
Tujiamini sponsors teams through the Gold award, Silver and Bronze award. These awards usually entail cash, products and services worth up to Kshs 500k. These rewards are meant to sustain the financial needs, provide importance resources like gyms and give opportunities for our beneficiaries to explore, learn and connect them with important people in their career.
Tujiamini offers cash, products and services worth up to Kshs 500k. These rewards depend on the category that you have won if it is the Gold, Silver or Bronze award. The Gold award wins products and services worth kshs 500k, services and products worth kshs 100k for the silver package and 10,000 Kenyan shillings cash prize for the Bronze winners. These categories are chosen and announced regionally with 87 winners from each.
Sportpesa’s Tujiamini initiative aims at developing more grassroots talents struggling to reach their targets. Our initiative is still open for more basketball sponsorship opportunities whether a team, individual, coach or a club. Are you looking for a college basketball sponsorship? Tujiamini is here for you, just send an application on our website and tell us more about yourself and how you need us.
To get a basketball sponsor, create proposals, send applications and create meaningful connections with potential sponsors through your social media and events.
Main basketball sponsors include Tujiamini in Kenya, Nike, Anheuser-Busch InBev, Socios.com, Adidas, 2K Sports, Microsoft, Rakuten, and Gatorade.
Some of the biggest NBA sponsors include, New Balance, Coinbase, Getty, Photo licensing and Sony PlayStation
According to Sportico, top players in the NBA earn from $50m-$156m in the 2024-25 season.
Basketball sponsorships have become one of the most popular approaches in marketing by powerful brands like Sportpesa’s Tujiamini initiative. Our initiative stands firm on promoting grassroots talents to grow the sports ecosystem within our community. We highly recommend all potential basketballers to apply for their chance now at our website Tujiamini.co.ke and be a beneficiary of our sponsorship.