SportPesa's Tujiamini initiative is transforming Kenya's sports landscape by empowering grassroots talents. Notably, Tujiamini has supported athletes like cyclist Leon Nzaro, who is now gearing up for international competitions and Kwale United Football Club, which received a KSh 250,000 sponsorship to nurture young talent and address community challenges. These examples of sponsorships underscore Tujiamini's commitment to fostering individual growth and community development.
SportPesa's Tujiamini initiative is making significant strides in uplifting Kenya's sports sector by focusing on grassroots development. By investing in local talents and community-based teams, Tujiamini aims to create opportunities for athletes to excel both nationally and internationally. These examples of sponsorships highlight the program's dedication to nurturing potential and fostering community growth.
Sponsorship is a marketing strategy where a company supports an event, activity, person, or organization financially or through the provision of products or services in exchange for promotional benefits and increased brand visibility. This mutually beneficial relationship allows the sponsor to enhance brand recognition while the recipient receives necessary support. Effective sponsorships often align the sponsor's brand with the recipient's image, ensuring the partnership resonates with the target audience. Beyond the initial agreement, sponsors may engage in additional promotional activities to maximize the partnership's impact. Corporate sponsorships examples often involve large brands partnering with sports teams, cultural events, or community programs to enhance their outreach and visibility.
SportPesa Kenya's Tujiamini initiative offers sponsorship packages that empower grassroots sports development and nurture local talent. These packages are structured into four main awards:
SportPesa Kenya's Tujiamini initiative, offers financial sponsorships that empower grassroots sports development and nurture local talent. This sponsorship divides its support into four main awards including Gold, Silver, Bronze and the Cheza ndimba award. The Gold Award provides goods, products, or services valued up to KSh 500,000 to one winner each month, while the Silver and Bronze Awards reward five and 80 winners respectively with prizes up to KSh 100,000 and KSh 10,000 in cash. Additionally, the Cheza Dimba Award delivers a three-year financial sponsorship package to regional football teams, with men's teams receiving KSh 250,000 annually and women's teams a one-time award of KSh 50,000.
SportPesa has established itself as a leading force in sports sponsorships, both locally and internationally. In 2024, the company launched the Tujiamini initiative, a transformative program providing up to KSh 30 million monthly to support grassroots talents. Other notable real-time sponsorships include 3M’s extension of the PGA Tour’s 3M Open through 2030, Dana White’s Power Slap securing a $76 million deal with VeChain, and Texas A&M’s 15-year partnership with Playfly to boost commercial growth and athlete branding. These sponsorships highlight how major brands invest in sports and talent development to expand their reach and impact.
Megastars FC, a university football team, showcased exceptional talent in the Tujiamini Cheza Dimba Tournament, earning them a three-year sponsorship valued at KSh 250,000 annually. This support has enabled the team to access superior training facilities, participate in more competitions, and enhance their overall performance, establishing them as an impressive presence in university football.This is one of many local sponsorship examples that highlight the role of grassroots investment.
Julian Lenya Pule's remarkable performance in the Dala 7s rugby tournament earned him the Most Valuable Player (MVP) accolade. Recognizing his potential, Tujiamini provided sponsorship that facilitated advanced training opportunities and exposure to higher-level competitions. This support has been crucial in his development as a key player in Kenyan rugby, inspiring many young athletes to pursue the sport.
Project Mindstrong, led by Nyang Leeon Oduor, focuses on enhancing mental resilience among athletes. The initiative received the Tujiamini Silver Award, which included a sponsorship of KSh 300,000. This funding has facilitated workshops and programs aimed at strengthening mental fortitude, contributing to improved performance and well-being of athletes across various sports disciplines. This case also serves as a great sponsorship marketing example of how targeted investment can develop individual talent.
Bruce Odhiambo, a dedicated player for Nondescripts RFC, benefited from Tujiamini's support, which provided resources for professional development. The sponsorship enabled him to access specialized coaching and participate in international tournaments, elevating his skills and significantly contributing to his team's success in national leagues.
Vincent Onyangi, a student at Daystar University, founded and coaches the university's lacrosse team. After receiving a Tujiamini Bronze Award of KSh 10,000, he led his team to win the Tujiamini Silver Award, securing goods and services valued up to KSh 100,000. This support provided essential training equipment, goals, and new kits, enhancing the team's performance and attracting more students to the sport.
Rukia Nusra, a 23-year-old Kenyan hurdler, has made remarkable progress in the 100m hurdles, an uncommon event in East Africa. Breaking the national record twice in 2024, she earned a scholarship at the University of Akron, USA, where she balances nursing studies with athletics. With support from Tujiamini, she gained access to top-tier training facilities and international competitions, improving her performance and earning recognition. Inspired by sprinters like Ferdinand Omanyala, Nusra aims to become the first East African female hurdler to compete on the global stage.
Kenyan sprinter Tyson Juma, formerly a rugby player at Masinde Muliro University, transitioned to athletics in 2021 after a serious injury. In August 2024, he received the Tujiamini Gold award, securing KSh 500,000 to support his athletic career. This sponsorship facilitated a three-month high-performance training stint in France, where he won six races and finished second twice, enhancing his sprinting skills. Juma now aims to break the 10-second barrier in the 100m, inspired by compatriot Ferdinand Omanyala.
Fridah Ndinda, the Tujiamini Eastern Gold Winner, claimed victory in the Joburg 10km race, finishing in 33:57 despite the tough, hilly course. She recently secured second place in the Nairobi City Marathon 10km and won the Ndukuma Dam 15km Cross Country Run, showcasing her rising talent. Her success highlights the impact of SportPesa’s Tujiamini program, which helps grassroots athletes gain international exposure. With her dedication and strong support, Ndinda continues to inspire the next generation of Kenyan runners.
In a region challenged by youth issues such as drug abuse, Kwale United became a beacon of hope. Backed by a KSh 250,000 sponsorship from Tujiamini, the team is better positioned to nurture young talent and advocate for healthier lifestyles. Coach Hamisi Masusa remarked, "The Tujiamini Initiative is a lifeline, giving young people a reason to choose a positive path." This is one of many examples of sponsorship levels that showcase how funding can have a long-term impact on local communities.This is one of many examples of sponsorship levels that showcase how funding can have a long-term impact on local communities.
As Tujiamini Cheza Dimba winners, Rockstars FC have taken a significant step towards securing their position in the FKF Division 2 League after clinching a narrow 1-0 victory over Nakalira FC. The sponsorship has provided the team with resources to focus on their goals with a clear vision, significantly easing management and enhancing efforts to secure a spot in the league.
They maintained a clean sheet to clinch the title at the Nairobi Region Tujiamini Cheza Dimba Tournament, winning a three-year sponsorship worth KSh 250,000 annually. This support has eased resource challenges and provided much-needed exposure to the players.
Vincent Oyangi- Tujiamini bronze award winner -success story and sponsorship Impact
Vincent Onyangi made history as Kenya’s first men’s lacrosse captain, overcoming challenges like a broken arm at the U21 World Cup. Despite financial setbacks, he started Daystar University’s first lacrosse team while studying Nursing. His dedication earned him the Tujiamini Bronze Award, recognizing his efforts to grow the sport in Kenya. SportPesa’s Tujiamini initiative continues to support talented individuals like Vincent, helping them achieve their dreams.
Shoot 4 Life was established during the COVID-19 pandemic to engage youth in Eldoret and the North Rift region, aiming to divert them from negative influences by providing basketball training and life skills education. The team quickly advanced from Division 2 to the First Division, offering local talent opportunities to develop without relocating to major cities. Financial challenges, particularly travel expenses for games in Nairobi and Mombasa, hindered their progress, sometimes leading to forfeited matches. Recognizing their potential, Tujiamini awarded Shoot 4 Life the Gold Award, providing KSh 500,000 in sponsorship to cover logistics, enabling the team to focus on skill development and pursue higher league aspirations.
Kenya 7s and KCB Rugby players Samual Asati, Festus Shiasi, and Elvis Olukusi, known as Rogue Rugby TV, have built a strong social media following by sharing behind-the-scenes insights into professional rugby in Kenya. Their efforts were recognized with the Tujiamini Silver award, which provided them with KSh100,000 worth of recording equipment to support their content creation. With additional backing, including access to a professional studio, they aim to grow their audience while balancing their rugby careers. This week, they head to Kakamega for the Kenya Cup final, determined to reclaim victory against defending champions Kabras Sugar.
Kirinyaga Stars have achieved remarkable victories in various tournaments, showcasing their talent and determination. Their outstanding performance earned them Tujiamini’s Cheza Dimba Award, securing a three-year sponsorship deal from SportPesa worth Ksh. 250,000 annually. Along with financial support, they received a brand new set of home and away jerseys and other playing equipment, boosting their morale and helping them focus on improving their game.
Kennedy Stephen Mwangi transitioned from rugby to strongman competitions after a severe injury ended his rugby career. His dedication led him to participate in Kenya's Strongest Man competition, where he finished 7th. Recognizing his hard work, the Tujiamini initiative awarded him KSh 10,000 to support his training. This assistance has enabled him to invest in gym equipment and supplements, helping him improve as he aims for the title of Kenya's strongest man.
Patrick Mugo is a successful Kenyan cyclist with great achievements, including winning the Nakuru and Iten Black Mamba races and representing Kenya at the Africa Continental Championships. He won the Tujiamini Silver Award from SportPesa, which recognizes his hard work and talent, and used the KSh 10,000 prize to buy cycling equipment and bikes to train young cyclists. His goal is to grow the sport in Kenya by setting up training camps, introducing cycling in schools and inspiring more young riders, including girls.
Samuel Muturi, a 29-year-old Kenyan kayaker, won the Tujiamini Gold Award in Central Kenya and received Ksh 500,000 from SportPesa to support his goal of becoming the country’s first Olympic canoe slalom kayaker. The sponsorship has been a great help, allowing him and his teammates to train despite challenges like the lack of a permanent course and costly equipment. Muturi is also dedicated to mentoring young athletes in Sagana, hoping to grow the sport and inspire future generations. His success reflects Tujiamini’s mission to support rising talent, highlighting the impact of confidence and dedication in sports.
The Kirinyaga Knights hockey club won the Tujiamini Silver Award for the Central region, securing Ksh 100,000 worth of products and services to support their growth. The sponsorship will help them cover match fees and purchase essential training equipment like bibs, cones, and hockey balls. Founded in 2019, the club is dedicated to nurturing local talent, growing hockey in the region, and providing players with opportunities for higher education. With strong support from Tujiamini and SportPesa, the team continues to make strides in the sport, competing in the national league and inspiring future athletes.
Shirley Ndirangu, also known as "Tinto," is a talented FIFA e-sports player and an FKF Division 2 football referee. She recently achieved a major milestone by finishing second at the Afro-Arab Esports League 2023 in Saudi Arabia. Her hard work earned her the Tujiamini Silver Award from SportPesa, which came with a PlayStation console to support her training. This sponsorship has greatly boosted her career, helping her practice more and compete at higher levels while inspiring other female gamers.
Francis Muchiri, a retired baseball player and now a coach and umpire, won the Tujiamini Silver Award for his efforts in growing baseball in Kenya. As the coach of the Meru Angels, he is dedicated to developing the sport in Meru County, where baseball is not well known. With the support from Tujiamini, he can now organize a baseball clinic and help his players with transport and meals on game days. This sponsorship will help him train young talent and promote baseball in his community.
Esther Akinyi Opana, a 37-year-old mother from Nairobi, won the Tujiamini Bronze Award, which helped her start her journey to better health. With the KSh 10,000 prize, she bought exercise gear and committed to daily workouts, leading to a 6-kilogram weight loss. The award gave her the confidence and support she needed, and she is now training for the Nairobi Expressway 6km race. Her story shows how the Tujiamini initiative helps people overcome challenges and work towards their dreams.
Ikuu Spider FC secured a big win by defeating Al Azizia in a penalty shootout to claim the Tujiamini Cheza Dimba tournament title in Meru. Their hard work and dedication earned them a three-year sponsorship from SportPesa’s Tujiamini initiative, which includes KES 250,000 per year and new playing kits. This support will help them manage match expenses, keep their players, and work towards joining the National Super League. Their victory has given them confidence and proved that with determination and teamwork, they can achieve great success in football.
Miles Art and Sports Organisation (MASO) received the Silver Jiamini Award from SportPesa’s Tujiamini initiative for its efforts in supporting young people through sports and arts. Since 2020, MASO has helped many youths in Huruma Ward, Eldoret, by offering a safe space to develop their talents in football, basketball, boxing, and other sports. The award recognizes MASO’s role in keeping youth away from crime and drug abuse while nurturing their skills, despite facing challenges like a lack of equipment. With the Tujiamini sponsorship, MASO will get the necessary sports gear, allowing them to grow their programs and support even more young athletes.
Amos Kimutai, known as the "King of Selfies" in Iten, has turned his passion for running into a career dedicated to supporting young athletes. His recognition as a Tujiamini Silver Award winner highlights his commitment to nurturing the next generation of long-distance runners. The Tujiamini sponsorship has played a crucial role in his journey, helping him connect athletes with essential resources and training opportunities. Through his initiative, "RUN With Amos," he continues to inspire international and local runners, fostering talent development and cultural exchange in Iten.
Elisha Kipchirchir, a talented Kenyan marathon runner, won the Tujiamini Silver Award after receiving strong public support. This recognition highlights his rising success in long-distance running despite financial struggles while training in Kaptagat. The Tujiamini sponsorship is a major boost, helping him focus on his career without constant financial worries. With his dedication and this support, Kipchirchir is set to achieve even greater success and inspire future athletes.
Project 61, a young rugby club from Eldoret, won the SportPesa Jiamini Silver Award for their impressive progress and community involvement. They were recognized for winning the North Rift championship, reaching the Nationwide semifinals and their efforts to support young players. The award, which includes KSH 10,000 in goods and transport assistance, will help them prepare for upcoming tournaments and ease travel challenges. With this support, Project 61 can continue to grow, compete better and make a positive impact in their community.
52 athletics coaches from Iten applied for the North Rift Tujiamini Gold Award on behalf of over 5,000 athletes, seeking support for gym equipment. Elkana Rutto, one of the coaches, won the award on behalf of the team, securing Ksh500,000 in funding. This award will facilitate the construction of a fully equipped gym, making training more accessible to local and international athletes, especially those from humble backgrounds. The initiative aims to uplift Iten's sporting community and inspire future champions while encouraging more inclusive participation in upcoming applications.
Eldoret FC emerged victorious in the SportPesa Tujiamini Cheza Dimba tournament in North Rift, defeating PASC Langa 1-0 in the final. Their win secured a three-year sponsorship worth Kshs 250,000 annually, recognizing their strong teamwork and defensive skills. Team captain Ronald Miriti expressed gratitude for the support, saying it would help them work towards their goal of joining the Football Kenya Federation Premier League. The sponsorship will provide much-needed resources and encouragement for the players, many of whom come from disadvantaged backgrounds, as they continue to develop their football careers.
Enos Kipruto, a dedicated long-distance runner from Kenya’s North Rift region, has trained for over eight years, turning his dreams into reality by competing internationally. His big breakthrough came when he won the Burj2Burj Half Marathon in Dubai with an impressive time of 1:03:28, proving his potential on the global stage. SportPesa’s Tujiamini Initiative recognized his talent and hard work by awarding him the Silver Award, giving him much-needed support for his career. With this sponsorship, Enos will have better training opportunities, helping him compete at higher levels and inspire other young athletes in his community.
Scrummage Africa, founded by former rugby player Collins Amanga, has become a key platform for rugby news in East Africa, despite having limited resources. Their dedication to sports journalism earned them the Rugby Africa Award in 2021 and led to initiatives like the Scrummage Kids Festival, which helped students get scholarships. SportPesa's Tujiamini initiative recognized their impact by awarding them the Silver Award, giving them the resources needed to improve their reporting, live coverage and training programs. With this support, Scrummage Africa will continue to grow, helping young talent and promoting rugby across the region.
Joshua Wasike, a Kenyan heavyweight boxer, faced many challenges growing up, including losing his parents at a young age. Joshua turned to boxing at 13, which helped him overcome bullying and led to his success in school competitions and national leagues. In 2023, he turned professional and has already achieved impressive wins and knockouts. Winning the SportPesa Tujiamini Silver Award has given him valuable support, helping him secure more opportunities and further his goal of representing Kenya internationally.
Shamberere Ladies Rugby Football Club, established in 2023, has quickly made a name for itself by finishing second in the Western Conference and reaching the semi-finals of the Women's Kenya Cup. They were awarded the Tujiamini Silver Award for their impressive progress and dedication, despite being relatively new to the sport and facing limited resources. The team, mostly made up of young players with under two years of experience, has become a symbol of opportunity and gender equality in rugby in Western Kenya. The award helps them address challenges and continue their development, with aspirations of playing for the national team or pursuing professional careers.
Kenya Harlequins clinched the 2024 SportPesa National Sevens Circuit title, demonstrating consistent excellence throughout the season. Lucky Dewald's outstanding performance at the Ingo SportPesa Sevens earned him the MVP award and the Tujiamini Bronze Award, highlighting his pivotal role in the team's success. The Tujiamini sponsorship significantly reinforced Dewald's career by providing essential resources and recognition, enabling him to excel on both national and international stages. This support underscores Tujiamini's commitment to nurturing talent and elevating the sport of rugby in Kenya.
Greenblades SPASS, a women's football team, secured a three-year Ksh 250,000 sponsorship from SportPesa after winning the women's exhibition match at the Western Region Cheza Dimba tournament. Their strict adherence to tournament rules and outstanding performance led to this recognition, especially after the men's tournaments were canceled due to rule violations. This sponsorship underscores Tujiamini's commitment to promoting integrity and supporting grassroots sports development. The partnership is expected to enhance the team's resources, boost their performance, and inspire other female footballers in the region.
Isaac Ogolla Makokha, a determined golfer from Nairobi, has triumphed over hearing challenges to achieve great success in the sport. His hard work earned him the Tujiamini Silver Award, bringing him closer to his dream of turning professional. He made history by winning a bronze medal at the 2022 Deaflympics in Brazil, marking Kenya's first-ever golf medal at the event. The support from Tujiamini has been pivotal in advancing his career, providing him with coaching, tournament opportunities and equipment, while also allowing him to guide aspiring golfers, particularly those from the deaf community.
Box Girls Kenya won the Gold Prize in the Tujiamini by SportPesa Initiative for their efforts in empowering women through boxing. This award highlights their role in encouraging female involvement in sports, especially at the grassroots level. The Ksh 500,000 prize will help improve their training facilities in Kariobangi, supporting the development of young female boxers and helping to bridge the gender gap in sports. This recognition marks a key milestone in their journey, providing new opportunities for growth and advancing women's boxing in Kenya.
Kisumu City Stars triumphed the Tujiamini Cheza Dimba Nyanza tournament, beating Kisumu Greenlands 1-0 in the final. Their victory earned them a three-year sponsorship deal with SportPesa, including KSh 250,000 annually and new kits. This achievement showcases their talent and ambition, with plans to join the National Super League in the next three years. The sponsorship provides crucial support to help them grow and succeed in Kenyan football.
Rongai All Stars Queens have established themselves as rising stars in Kenya’s women’s football scene, winning the prestigious Tujiamini Initiative Gold Award in the South Rift Region. The team was recognized for their commitment to breaking societal barriers and for producing top talent, earning a KES 500,000 cash award to improve their facilities and acquire new equipment. This award is a significant boost to their career, helping them overcome challenges and continue their growth in the sport. The recognition highlights the club's role in developing exceptional players, with some even progressing to the national and international levels, like Rebecca Odato and Rael Kamanda.
Cheptalal FC triumphed in the South Rift Region Cheza Dimba tournament, securing a 2-1 win over Narok Town Stars FC in a hard-fought final. As a result, they were awarded a three-year sponsorship worth KES 250,000 annually and earned a spot in the national Tujiamini Initiative Cheza Dimba competition. The team was celebrated for their determination and tactical approach, with captain Elius Kipng'eno acknowledging their focus despite facing tough opposition. This achievement has greatly impacted their careers, offering crucial financial support and increased visibility, while advancing the growth of grassroots sports in the area.
Uhola Queens claimed victory in the Tujiamini Cheza Dimba Women’s Nyanza Region Tournament, beating Warembo All Stars 1-0 with a goal from Vanessa Atieno. They received KES 50,000 and new kits as part of their win, showcasing the talent in Kenyan grassroots football. Their victory, part of the Tujiamini by SportPesa initiative, recognized their hard work and skill. The award will give them important support to help them grow and succeed in the sport.
Read Also: Key benefits of sponsorship: Tujiamini Sports Sponsorship
Tujiamini, an initiative by SportPesa Kenya, supports grassroots sports with over KSh 30 million in monthly funding across various award categories. To apply, visit our official Tujiamini website and complete the application form with accurate details. Additionally, submit a video of up to 2 minutes introducing yourself or your team, outlining your aspirations and explaining how our support will help you achieve your goals. Ensure all information is accurate before submitting your application, not forgetting that reviewing examples of sponsorship letters can help craft a strong application.
Yes, you can win the Tujiamini sponsorship by applying through our official Tujiamini website. To enhance your chances, ensure you are over 18 years old and complete the online application form detailing your team's needs. Create a compelling video, up to 2 minutes long, introducing your team and explaining how the sponsorship will help achieve your goals. Ensure your application is submitted correctly and on time highlighting how your team positively impacts the community and aligns with Tujiamini's mission to empower grassroots sports
SportPesa, through the Tujiamini initiative, is among Kenya’s best corporate sponsorships examples, offering up to KSh 30 million annually to sports such as football, rugby, and athletics. The initiative aims to empower individuals through sports, unlocking their potential and fostering positive development. Tujiamini has supported athletes like cyclist Leon Nzaro and football teams such as Kwale United, demonstrating its commitment to nurturing talent and inspiring national pride. By investing in local talent, Tujiamini strengthens communities and boosts Kenya's presence in international sports.
To secure a Tujiamini sponsorship, first, you need to align your application with SportPesa's mission to empower grassroots sports and talent development. Secondly, highlight your achievements, community impact and how the sponsorship will help you achieve specific goals. Ensure you meet the eligibility criteria and submit a compelling application through our official Tujiamini website. Demonstrating a strong commitment to personal and community development increases your chances of selection.
Sports sponsorship involves companies providing financial support or resources to sports entities such as events, teams, or athletes in exchange for promotional benefits. An example is SportPesa's Tujiamini initiative which empowers individuals and teams through various awards. Our awards are categorized into Gold, offering up to KSh 500,000; Silver, providing up to KSh 100,000; Bronze, granting KSh 10,000 and the Cheza Dimba Award, which offers a three-year sponsorship package worth up to KSh 250,000 per year to one grassroots football team each month. Applicants can submit their applications through our official Tujiamini website, detailing their aspirations and how the award would assist in achieving their goals.
A real-life example of Tujiamini's impactful sponsorship is our support of athletes like 100m sprinter Tyson Juma, 5000m/10,000m runner Fridah Ndinda and K1 kayaker Samuel Muturi, providing essential resources for training and development at the grassroots level.
Sponsorships typically fall into four categories which include financial, in-kind, media and promotional.
Sponsorship services may involve advertising, financial assistance and other benefits that help both the sponsor and the sponsored party
To secure online sponsors, create a compelling proposal highlighting your audience reach and sponsor benefits, reach out to relevant companies through online platforms with tailored pitches, maintain a strong online presence detailing your project, and follow up to sustain interest.
Tujiamini initiative exemplifies the profound impact of strategic sponsorships in sports. By supporting athletes like cyclist Leon Nzaro and teams such as Kwale United Football Club, Tujiamini showcases how targeted sponsorships can drive individual excellence and community development. These examples of sponsorships highlight the transformative power of investing in grassroots talent, fostering both personal growth and national pride.