To attract top-tier sponsors, it is essential to build a strong personal brand, maintain a professional digital presence, and engage consistently with your audience. Platforms like Tujiamini are specifically designed to connect African talent with sponsors, making us a powerful tool for visibility. By mastering these strategies, you will learn how to get sponsored by Tujiamini, Nike, Adidas & Puma.
Securing a sponsorship from major brands like Tujiamini, Nike, Adidas, or Puma can be a game-changer for aspiring athletes and creatives. These partnerships not only offer financial support but also open doors to global exposure and growth opportunities. This guide will show you exactly how to get sponsored by Tujiamini, Nike, Adidas & Puma.
In 2025, leading brands are investing in sponsorship programs for young athletes that reflect their values and deliver measurable outcomes through data. There's a growing focus on inclusivity, tech integration, and reaching niche or emerging markets. Companies are also aligning these initiatives with employee engagement to build stronger internal support. Strategic planning, cultural relevance, and flexible micro-sponsorships are redefining how brands build meaningful partnerships.
At Tujiamini, we believe in youth empowerment through sports as a way to unlock hidden potential and provide opportunities where financial and resource barriers exist. Our mission is to grow grassroots sports while guiding young people away from idleness, drug abuse, and unemployment. Companies like Nike, Adidas, and Puma sponsor individuals to boost their brand visibility and gain a competitive advantage in the market. To support these efforts, choose sponsees that align with your values and invest in the next generation of talent through meaningful community engagement.
At Tujiamini, we sponsor a wide range of individuals and groups in Kenya, from grassroots athletes and local teams to creative talents and sports-focused organizations. If you are an elite athlete with strong potential, companies like Nike and Puma may offer individual or team sponsorships that align with their performance-driven brands. An Adidas athlete partnership typically focuses on elite talent and may also extend to community programs that promote grassroots sports and active lifestyles. Puma supports standout athletes, teams in sports like soccer and basketball, and collaborates with events and brands that reflect its global vision.
Tujiamini, a SportPesa initiative, plays a significant role in sports funding in Kenya, supporting a range of athletes, coaches, and even breakdancing groups like George Kaminju, who received a KSh 100,000 Silver award for his training programs. Our focus is on grassroots talent, with efforts in football, athletics, boxing, rugby, and community initiatives like Cheza Dimba, aiming to boost local potential. In the global arena, Nike supports top athletes like Ronaldo and Mbappé, while Adidas has a lifetime partnership with Messi and invests in football sponsorships in Kenya like the Merky FC to develop the sport locally. PUMA has made major strides with endorsements, such as Neymar Jr., solidifying its role in promoting elite athletes worldwide.
To qualify for a Tujiamini sponsorship in Kenya, applicants must be Kenyan citizens, at least 18 years old, and provide valid proof of identity and residence. The program is open to individuals, sports teams, or clubs, with different eligibility requirements depending on the award category. For example, grassroots football teams can apply for the Cheza Dimba Award, while athletes in various sports are eligible for the Jiamini and Bronze or Silver Awards. Understanding how to approach brands for sponsorships is crucial, as applicants may be asked to submit a talent video and are encouraged to apply multiple times for better chances of success.
Tujiamini, an initiative by SportPesa, empowers local talent by offering sponsorships and resources to grassroots athletes and communities, helping them build their careers. Beyond traditional sports, it also supports diverse talents in areas like breakdancing, music production, and downhill mountain biking, giving young people a platform to thrive. The program not only provides financial and material support but also helps in athlete marketing and branding, allowing individuals to build their personal brands and attract more opportunities. By fostering mentorship and long-term community development, Tujiamini creates role models who inspire others while promoting essential life skills, leadership, and confidence.
Nike does not have a general sponsorship program for individual athletes or organizations. Instead, they focus on product donations, primarily for non-profits and community-driven initiatives, such as youth sports and school athletics.
Visit Nike’s official website to explore their available programs and guidelines. Look for opportunities that align with your needs, such as athletic equipment, team apparel, or funding for specific projects.
Nike typically uses an online application process for product donation requests. Be sure to follow all instructions, meet the deadlines, and submit all necessary documentation. If you are applying with the goal of eventually becoming a Nike brand ambassador, be aware of the Nike brand ambassador requirements, as they may influence the type of partnership or sponsorship you seek.
Clearly explain your organization’s mission and how Nike’s donation will help achieve your goals. Demonstrate the potential impact on your community, and highlight your organization’s past successes.
After submitting your application, you may need to follow up with Nike to inquire about the status or address any questions. Be mindful of their communication guidelines to avoid overwhelming them.
Build relationships with Nike representatives to better understand their priorities and increase your chances of success. Showcase how Nike’s support will make a tangible impact on your community, and be patient throughout the process.
Adidas Sponsorships: Opportunities for Creatives & Athletes
Adidas provides sponsorship opportunities for athletes, teams, and creative individuals or groups, with a focus on mutually beneficial partnerships. To secure an Adidas athletepartnership, potential partners should submit a detailed proposal outlining how the collaboration can enhance Adidas’s brand, including audience reach, marketing benefits, and alignment with their current campaigns like “Impossible is Nothing.” Athletes and teams should tailor their proposals to Adidas's objectives, emphasizing the value they can bring to the brand's image. For creative individuals or groups, showcasing unique talents and leveraging influencer marketing can help build proposals that resonate with Adidas’s target audience and strengthen their brand presence.
How Puma Selects Ambassadors in Africa and Globally
Puma selects ambassadors globally and in Africa based on their cultural influence, social media presence, and alignment with the brand’s values. To meet Puma sponsorship eligibility, individuals must have a strong presence in their respective fields, whether in sports, entertainment, or lifestyle, and demonstrate the ability to engage and resonate with their audience. In Africa, Puma seeks individuals who can represent the region’s dynamic culture and growing market, helping to further promote the brand’s commitment to the continent. Ultimately, Puma focuses on individuals who can authentically embody the brand’s message and values while making a significant impact on both regional and global platforms.
Your digital portfolio is your personal billboard. It should highlight your achievements, goals, background, and future potential. Include stats if you are an athlete, media coverage, awards, testimonials, and visuals that bring your journey to life. For creatives, showcase past projects, campaign work, or original content that illustrates your range. This portfolio becomes your strongest tool to build personal brand for sponsorship, giving brands a snapshot of who you are and why you are a worthy investment.
Social platforms are where brands often discover fresh talent. Posting high-quality content, engaging with your followers, and staying active on platforms like Instagram, TikTok, and YouTube boosts your visibility. Focus on sharing your process, behind-the-scenes moments, wins, and community interactions. A strong social media strategy for sponsorship should reflect consistency, creativity, and connection with your audience—key metrics that brands look for when deciding whom to back.
Visual identity and message consistency are critical. Use a specific color palette, consistent font styles, and a distinct voice in your captions or videos. Let your audience and potential sponsors know what you stand for, whether it is empowerment, discipline, resilience, or creativity. Authenticity matters most as people and brands are drawn to real stories told in real voices. Do not try to be someone else but instead, polish who you already are.
Your story is more powerful than you think. Whether you overcame obstacles, trained through tough times, or created something unique from limited resources because these are details that set you apart. Sponsors are looking for people who inspire, not just those who perform. Develop a narrative that is emotional, memorable, and relevant to the communities you care about.
It is not just about broadcasting content; it is about creating conversations. When you respond to comments, acknowledge your supporters, and actively interact, you build trust and loyalty. Brands want to associate with individuals who influence and lead not just by numbers, but through meaningful engagement. Community involvement also shows that you are not just self-focused but also impact-driven.
Target brands that reflect your values, lifestyle, or goals. If a brand focuses on sustainability, inclusivity, or youth development and you do too, make that connection clear. This makes your sponsorship proposal more credible. You are not chasing any brand but you are seeking a mutual fit. For example, if you are applying under Adidas athlete partnership opportunities, show how your image and purpose naturally align with theirs.
What to Include in a Winning Sponsorship Proposal
A winning sponsorship proposal should start with a well-researched pitch email for sponsorship proposal that clearly introduces who you are and why you’re reaching out. The proposal itself should present defined goals, audience insights, and data that show your relevance and value to the brand. It should also highlight specific assets you are offering, such as visibility, content, or event integration, along with a creative strategy to engage their target market. Conclude by outlining the benefits for the sponsor, how success will be measured, and a clear call to action to encourage timely follow-up.
Read Also: Brand sponsorship for creative artists
To build enduring brand partnerships, a strategic approach focused on mutual benefits and shared values is essential. Unlike simple sponsorships, these partnerships involve pooling resources, expertise, and market access, which drives long-term success and enhanced brand trust. By aligning objectives, selecting the right partner, and fostering collaboration, both brands can achieve sustainable growth and a deeper impact. A key element to success is maintaining open communication, being adaptable, and celebrating milestones to ensure the relationship thrives over time.
At Tujiamini, we focus on sustainable growth for Kenyan talent through our sponsorship programs for young athletes, emphasizing grassroots development and long-term support. We provide financial assistance, resources, and exposure, helping young athletes transition from local to professional levels. Our mission is to empower individuals, strengthen communities, and create opportunities for athletes to thrive in their respective sports. Through ongoing support, access to vital resources, and exposure in national and international events, we are dedicated to developing the next generation of sports stars in Kenya.
What are the requirements to get sponsored by Tujiamini?
To qualify for Tujiamini sponsorship, you must be a Kenyan citizen aged 18 or above, submit a complete online application with your personal and legal details, share a video highlighting your talent, and clearly explain your goals, accomplishments, and how our support can make a difference in your journey.
Can I get sponsored by Nike or Adidas without being a professional athlete?
You don’t have to be a professional athlete to get sponsored by Nike or Adidas, as they also consider individuals with strong personal brands, influential social media presence, or a clear alignment with their brand values.
How do I write a winning sponsorship proposal for brands like Puma or Tujiamini?
To secure sponsorship from brands like Puma or Tujiamini, align your proposal with their mission and audience by showcasing how your platform delivers brand exposure and tangible results. Use clear visuals and a compelling narrative to illustrate unique opportunities for collaboration and brand engagement.
What platforms increase my chances of getting sponsored by global brands?
Using platforms like Tujiamini boosts your chances of sponsorship by giving you a verified space to display your work, credibility, and impact to potential global partners. Additionally, maintaining an active presence on professional and content-driven platforms such as LinkedIn, Instagram, or YouTube helps build your visibility and brand appeal.
Getting sponsored by iconic brands requires more than just talent—it takes strategy, authenticity, and persistence. By leveraging the right platforms and presenting your story in a compelling, brand-aligned way, you can capture the attention of top sponsors. Stay consistent and prepared, and you’ll be on your way to discovering how to get sponsored by Tujiamini, Nike, Adidas & Puma.