How to get sponsorship: A complete guide to securing sports sponsorships by Tujiamini

‍Sponsorships offered by Tujiamini have played a huge role in shaping Kenya's sports and talents ecosystem positively. Offering Sponsorships for sports like athletics, media personals and even better, talents like breakdancing, we aim at creating a better space for the coming generations by giving constant support to our grassroots level sports and talents. How to get sponsorship from Tujiamini is now made easier as you can access our application form online.

Tujiamini, powered by SportPesa has greatly impacted young talents in Kenya through sponsorships. Like in the success story of Fridah Ndinda, Isaac Ogolla, Kisumu City Stars and Mega Stars FC, we believe in all dreams regardless of how small or big they are and we are ready to have your back and explore your potential. Are you looking for a sponsorship? This article gives you a step-by-step guide on how to get sponsorship from Tujiamini.

What is a sponsorship?

Sports sponsorship occurs when a sports person or team collaborates with a brand for benefits in their careers. These sponsorships benefit players through financial aids, new training gears, paid resources like gyms and coaches alongside exposure through tournaments. The sponsoring brands get to enjoy privileges like increased brand visibility, customer loyalty, brand reputation and increased profits. Unlike other brands, Sportpesa's Tujiamini initiative aims at community development by supporting grassroots sports.

What types of sponsorship does Tujiamini offer?

Tujiamini offers four types of Sponsorships which are;

1. In-kind sponsorship where we sponsor a sports event, individual or team using products and services that are already paid for instead of cash.
2. Media sponsorship where we pay a media channel like radio, TV and social media to promote and advertise an activity or event.
3. Financial sponsorship where we offer cash rewards to our sponsored athletes to help them cater for their financial needs like salaries, transport and accommodation.
4. Promotional sponsorship where Tujiamini sponsors an event for the benefit of promotion to create attention from potential customers.

Step by step guide on how to get a Tujiamini sponsorship

You can apply for sponsorship through our website using the following simple process

1. Before filling in your application, ensure that you agree to the rules and regulations of Tujiamini sponsorships like age 18, Kenyan citizen and the sponsorship terms.
2. Choose the category of your sponsorship, whether it is the gold, silver or bronze award you are applying for.
3. Fill out your legal personal details like name, age, region and valid contacts.
4. Write to us about yourself, your wins, ambitions and challenges you face.
5. Tell us how you need us to help you out and how you will be of benefit to us as our sponsored candidate
6. Create a short film of at least 2 minutes showcasing your skills in a convincing way
7. Then give us the valid and functional details of your referee if there is one
8. Keep following up to get updates of your application progress

Key details to getting sponsorship for individuals

Do you want to know more on how to get sponsorship in Kenya through Tujiamini? These are the crucial points to put in mind;

• Always show your potential and ability on your online platforms. This means presenting yourself as a brand and having a strong audience that is engaging
• Create a strong sponsorship proposal and keep it clear for the interested sponsors to familiarize with it. Ensure you have given a touching story about yourself, explained your effectiveness in the market and your values.
• Give a good reason as to why you need the sponsorship, your goals, target audience and how the brand will benefit from sponsoring you.
• It is important to be open about your requirements, budget and your plan when you get the sponsorship when creating your sponsorships package.
• It is crucial to choose a company that aligns with your audience, values and can cater for your needs like finances and resources adequately.

Important metrics for a strong sponsorship proposal

While creating a proposal for your sports team sponsorship, individual sponsorship or even sports event sponsorship, the following are the key metrics to consider;

1. Attendee profile: Have a detailed overview of who will be at the event, considering things like age, gender, income, location, and interests. This helps show the sponsor how well the audience matches their ideal target customers.
2. Total exposure: The overall number of people who will see or engage with the sponsorship, whether through attending the event or encountering it via social media, online platforms, or printed materials.
3. Interaction levels: How actively people engage with the sponsorship, such as visiting the sponsor’s website, mentioning them on social media, or taking part in brand-related activities.
4. Brand visibility: Consider the extent to which the sponsor’s name and logo will be seen and remembered, measured through audience surveys before and after the event.
5. Potential customer leads: look at the number of people who might be interested in the sponsor’s products or services, based on collected contact details and expressed interests.
6. Sales influence: Also consider the expected boost in sales linked to the sponsorship, using past event data or industry comparisons to estimate the impact.
7. Social media reach: The number of times content related to the sponsorship appears in social media feeds, providing insight into online exposure.
8. Event turnout: What is the projected number of people attending the event, which is particularly important for sponsors focused on in-person engagement.
9. Investment return: A clear breakdown of the value a sponsor can expect, comparing sponsorship costs with estimated benefits, such as brand exposure, leads, and sales growth.

How should your pitch look like when looking for a sponsorship?

An effective sponsorship proposal should clearly showcase the benefits for the potential partners. It should also provide a deep understanding of your audience, customized partnership options that align with their goals and some clear results that can be tracked. Presenting a captivating story about your initiative in a polished and visually engaging manner that is supported by graphics to make your pitch more convincing.

Important factors to consider when looking for a sponsor

When looking for a sponsor, it is important to find one whose values match your requirements and values too. Consider their target audience, marketing objectives, past sponsorships and how your partnership can help boost their brand visibility. Make sure your proposal clearly highlights what benefits are there for them and is customized to meet their specific goals.

Common questions to ask yourself about getting sponsorships

1. Does it align with your needs and ethics? – Does your project match the sponsor’s goals, target audience, and brand values?
2. What is in it for Them? – What benefits can you offer, like brand exposure, audience data, or measurable impact?
3. Are Packages Clear? – Do you have well-structured sponsorship options that fit different budgets with clear benefits?
4. Have You Researched? – Do you understand the sponsor’s business, marketing strategy and how your project adds values
5. How Will You Communicate? – Do you have a plan for ongoing updates, reporting results and handling any challenges?

Top industries that offer sports sponsorships

Tujiamini is a key supporter of sports sponsorships, alongside major industries like sportswear, technology, and other brands. ASICS represents the sportswear sector by sponsoring athletes, while technology companies are transforming sponsorships with digital innovations like graphics. Many other brands invest in sports to increase visibility and reach a larger audience through strategic partnerships to make more revenue.

How to apply for sponsorships

To apply for our sponsorships, you can send us a written application or fill an online application on our website. You are required to be of the age 18 years and above in order to qualify generally before filling in your legal details and attaching documents like national ID as proof. Explain yourself to us, your goals, achievements, dreams, how you need us, where we are supposed to help and our benefits from you if we sponsor you. It is important to follow up on your application progress and be updated on when the winners will be announced that month.

Examples of successful sports sponsorships

Tujiamini is proud as we have successfully sponsored 11 grassroots football teams, including Rockstars FC, Mega Stars FC, and Kisumu City Stars, helping them grow and compete on higher grounds. A lucky ambitious Sprinter Asamba previously won the Tujiamini Gold Award, which supported his journey to international success which has made us proud. The incredible Long-distance runner Fridah Ndinda is another beneficiary, receiving support from her early career to peak performance worldwide. As a SportPesa Kenya initiative, Tujiamini continues to empower athletes, nurture talent, and build confidence in sports communities by offering sponsorships to the developing talents with harsh backgrounds.

Offers and awards for sports sponsorships in Kenya

The Tujiamini Initiative by SportPesa Kenya offers several sponsorship opportunities for athletes and teams across the country throygh awards. These include the Gold Award, providing up to KSh 500,000 in products or services to at least one regional winner each month; the Silver Award, granting KSh 100,000 to three regional winners monthly; and the Bronze Award, offering KSh 10,000 cash to fifty nationwide winners every month. Additionally, the Cheza Dimba Award supports men's football teams with an annual KSh 250,000 sponsorship for three years and a one-time KSh 50,000 grants for the women's teams.

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Read Also: Field hockey sponsorships: How Tujiamini is shaping the future of Kirinyaga Knights hockey club

Where to apply for sponsorships?

To apply for your Tujiamini sports sponsorship, you can visit our website https://www.tujiamini.co.ke/ and submit your application. Our sponsorships are open to everyone in the country where we give gold, silver and bronze awards to our beneficiaries. These awards come in cash form or products and resources that have already been purchased to ease your career journey.

Tujiamini- The best sports sponsorship brand in 2025

Tujiamini, a SportPesa Kenya initiative, is Kenya’s top sports sponsorship program in 2025, supporting grassroots athletes and teams to the top. Through our Cheza Dimba program, we provide three-year sponsorships for men’s football teams and one-time grants for women’s teams. Our initiative funds football, rugby, and athletics, helping athletes grow and compete at higher levels. Tujiamini not only offers financial support but also empowers communities and transforms sports talent in Kenya.

FAQS for How to get sponsorship

How do I ask a company to sponsor me?

Research the company’s goals and target audience before reaching out. Create a personalized proposal showing how their brand will benefit from sponsoring you. Include clear sponsorship levels, a marketing plan, and a call to action. Follow up professionally to keep communication open.

How do I get people to sponsor me?

To find a sponsor online or on any other platform, look for aspiring sponsors, create compelling proposals and also have a strong fan base that attracts a target market for the brands you wish to sponsor you.

How can I get sponsors fast?

Plan ahead and stay flexible by defining your event goals, highlighting sponsor benefits, and using audience data to attract sponsors whose target market matches your attendees.

How to get a sponsorship in Kenya?

To get sponsorship in Kenya, research suitable companies, create a strong pitch showcasing mutual benefits, network effectively, use social media for visibility, and tailor sponsorship packages to meet different business needs.

Conclusion

To sum it all up, Tujiamini is now the leading initiative in Kenya that is offering sponsorships to young grassroot talents that are finding it difficult to pursue their dreams. Offering monetary support, purchased equipment, paid resources and tournaments, we ensure that our beneficiaries have a good exposure and a fun quality time during their trainings. Since the article has already hinted on how to get sponsorships with Tujiamini, it is your turn to grab that Award and use it to cultivate your talents.

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