A simple picture can communicate more than a thousand words could ever do. In today's world, most people don't have time to read long paragraphs, and that's where visual storytelling comes in to save the day. At Tujiamini, we believe most people process visual information more effectively, making sponsors more likely to remember your visual proposal compared to lengthy documents. With images, videos, charts, and animations, you have the opportunity to make your sponsorship decks more engaging for sponsors.
Visual storytelling in sponsorship decks is a common technique that incorporates images, charts, graphs, videos, and animations to grab the attention of potential sponsors so they can fund a specific project. With a captivating story, you create an emotional connection with the sponsors, which shows the impact you bring, so that you can stay ahead of the competition. In this Tujiamini guide, you will understand how visual storytelling works in sponsorship decks and how you can make your deck attractive and engaging.
A sponsorship deck, also known as a proposal deck, is an engaging presentation you send to potential sponsors showing the value your event or project has. It is also used as a persuasion tool to interest sponsors or brands to invest in your event or program. A sponsor deck is very different from a Zoom meeting, as the recipients can view the content firsthand since it highlights everything the sponsorship entails, and no presentation is required.
A good sponsorship presentation should contain:
Visual storytelling is when people use strong visuals when telling a real story to captivate their audience. Nowadays, most people communicate using pictures and videos, not because they are doing away with words, but simply trying to increase the strength and impact of the story. Rather than writing long stories, using visuals in your sponsorship deck will help you give precise and understandable content, so you stay ahead of the competition. These visuals capture the sponsors' attention, making your story unforgettable.
A good storytelling pitch deck begins by recognizing the problem your project seeks to solve. Then, explain the desired impact, the individuals or groups involved, and the actions that will be taken to achieve this impact. You can also create a strong visual map for better understanding. When you follow such a strategy, it becomes easy for the sponsors to understand how their support can create positive change and be the hero in the story.
Start by defining your sponsor challenges, such as a lack of exposure and social impact. Then, explain how your project or event will help them reach their desired goals. If the brand aims to engage Gen Z in Mombasa, providing an estimated number of fans can facilitate engagement and connection, making it a good sponsorship deck example of how to identify and solve a problem.
Explain how the sponsorship will bring value and impact by identifying the different groups and individuals affected by the problem. Share authentic stories, from how the targeted audience discovers your project and how they interact with it. Later, show how the sponsor can be the hero in the narrative. All this will help you build a relatable and relevant pitch ideal to capture the sponsor's attention.
Most people tell emotional stories and back them up with logic. In this case, to create an emotional connection, you have to use visual persuasion, which is to justify yourself with images and relatable experiences. According to StoryDoc, this is one of the most effective ways to get the recipient's interest and build trust in your pitch deck.
Stock images rarely show authenticity. Use real photos of your team or community that validate your project to the sponsors and give them a chance to be a part of a real project. In addition, don't just stop at the images; include testimonials from past sponsors, fans, and community representatives, which will add to the emotional weight of the pitch deck. Such efforts are key to sponsorship persuasion, which increases your chances of getting sponsorship.
Every story has an introduction, a body, and a conclusion. In the case of your sponsorship proposal, you can start your introduction by identifying the sponsor's goals or the problem your event wants to provide a solution for. In the middle, highlight how your brand will help achieve these goals, such as audience engagement and community support, and back up your claims with pictures and videos. In the end, define the expected outcomes and relevant CTAs that will turn your pitch deck into a story that the sponsor wants to be part of.
Complex data rarely convinces people and instead, it tires them. So, you need to simplify the process for your readers. Instead of writing long paragraphs with dense data, you can turn that data into visuals that attract sponsors and make your work easier. You can use tools like:
Your proposal deck should align with your brand throughout. This proves your level of professionalism and shows consistency. To keep your brand style the same on each slide of your deck, use the same brand colors, fonts, and styles. In addition, make your tone consistent, whether it's formal or informal. If you have a logo, you can still add it to each slide or watermark the pages.
Your deck should be able to cater to the needs of different sponsors. This shows that you care and have done research on each sponsor. To customize your deck, follow these simple guidelines:
Slides with excessive text can be tedious for sponsors, and there is a high likelihood that they will not finish reading. To make work easier for your recipients, use a strong title or headline and add an image that can back up your points. With the image and the brief notes, your message will attract the readers and keep them curious.
To make your deck more appealing to the sponsors, consider using design tools like Adobe Express and Canva, which offer easy-to-use sponsorship deck templates, especially for beginners in design. With different designs that the apps offer like smooth transitions, relevant animations and clickable videos and pictures, your deck will attract the sponsors you want and keep them engaged throughout the entire pitch.
Finish your sponsorship pitch by telling the sponsors exactly what step to take next. Use strong CTAs, for example, ‘Book a call with us today!’ Or ‘Choose a sponsorship package that fits your brand best!’ Make sure you add your contact details. The best sponsorship deck design is all about making work easier for the sponsors so they can take action as soon as possible.
After sending your visual deck, track how it is performing in real time. For example, examine how much time sponsors are spending on each slide, noting where they skip, get confused or take action. Then, use that data to improve, especially where they're facing challenges. To make your pitch more compelling, you can use stronger titles, headlines and CTAs with brief points.
Creating a winning pitch deck is not only about the data you bring but also about how you present it to potential sponsors. By following the above-provided tips on how to pitch for sponsorship, you will attract more sponsors and partners to help you in your particular event or project. With Tujiamini, you can create a winning sponsorship deck. Ready to change your story? Visit the Tujiamini website now.