Sportpesa's Tujiamini initiative is reshaping success in sports and leadership with a significant resource investment. We allocate up to KSh 30 million annually to empower emerging talent and unlock their potential. Emphasizing university sponsorship, Tujiamini initiative is paving the way for a new generation of high-achieving athletes and leaders.
In Kenya, a dynamic initiative is revolutionizing sports and leadership development. The Tujiamini program, led by SportPesa, is dedicated to empowering grassroots talent and promoting community growth. By supporting athletes like cyclist Leon Nzaro and football teams such as Kwale United, Tujiamini is making a significant difference. A key aspect of this effort is offering university sponsorships, allowing young sports enthusiasts to thrive both athletically and academically.
SportPesa’s Tujiamini Initiative has empowered grassroots athletes and communities by providing essential financial support and resources, thereby inspiring local talent and fostering community development. LVMH’s groundbreaking $1 billion, 10‐year sponsorship deal with Formula 1 has significantly elevated the sport’s global appeal and reinforced its prestigious image. Additionally, Dr Pepper and PepsiCo have further solidified their ties to American sports by sponsoring the College Football Playoff until 2026, extending their NFL partnership respectively. Lastly, Harvey Norman’s commitment to advancing women’s sports in Australia has contributed meaningfully to promoting gender equality in athletics.
The Tujiamini initiative by SportPesa offers financial support and resources to help teams, athletes, coaches, youths and students develop their talents. Last year, up to KSh 30 million was availed to support various sports like football, rugby and athletics sponsorship programs. Every month, up to 87 winners across four categories receive up to KSh 3 million in products or services to improve facilities, access better training and participate in more competitions. Additionally, the Cheza Dimba Award provides a three-year sponsorship package, granting KSh 250,000 annually to a grassroots football team, promoting long-term growth and community engagement.
Athletes over 18 can apply for sponsorship on our Tujiamini official website, filling out an application form and submitting a short video showcasing their talent. SportPesa Tujiamini sponsorship offers financial support, national exposure, and professional training. Our goal is to empower Kenya's sports environment and promote grassroots talents through initiatives like the Cheza Dimba tournament, helping many young athletes become a sponsored athlete.
Tujiamini initiative is interested in supporting young athletes, sports teams and creative talents at grassroot levels. Our focus includes local football teams, community clubs and school teams, as well as individuals excelling in music, dance and photography. At Tujiamini, we prioritize inclusivity by providing opportunities for women and people with disabilities in sports. Those eligible for sponsorship include individual athletes, community and youth sports teams, clubs, organizations, creative artists, performers, and event organizers.
Megastars FC, a university student-comprised team from Nairobi's Kahawa area, has been awarded a three-year sponsorship under SportPesa's Tujiamini initiative, becoming the second recipient of the Cheza Dimba Award. This support aims to alleviate their financial challenges, including field facilitation and referee fees, and assist in formalizing the club's structure. The sponsorship provides annual funding of KSH 250,000, along with new home and away kits each year. Tujiamini initiative seeks to empower grassroots football clubs across Kenya, with plans to support 12 additional teams this year through university sports team sponsorship.
Vincent Onyangi, the founder, player and coach of the Daystar University Lacrosse team, became the first to win both the Tujiamini Bronze and Silver Awards, securing essential funding for his team. The Silver Award provided new kits, training equipment and resources to improve the teams' skills and encourage more students to join the sport. Tujiamini by SportPesa, which has distributed over KSh3 million in goods and services, recognized Vincent’s commitment and vision for developing lacrosse in Kenya. With this support, he plans to expand training, enhance facilities and expose his team to international competitions showcasing the value of college sponsorships.
Rugby player Nyang Leeon Oduor founded Project MindStrong to emphasize the importance of mental well-being in achieving peak athletic performance. After sustaining soft tissue brain damage from a rugby injury, which led to seizures and disrupted his academic and athletic pursuits, he dedicated himself to recovery and mental health. With support from the Tujiamini Silver Award, which provided KSh100,000 to his initiative, Project MindStrong offers workshops and resources to help athletes maintain mental fitness. Leeon also volunteers as a mental health educator and plans to pursue a master's degree in mental health at USIU Africa University.
University student and rising rugby talent Bruce Odhiambo has made significant strides since joining Nondies Rugby Club from the University of Nairobi's Mean Machine, notably playing in his first Kenya Cup semi-final. By submitting a video showcasing his skills, he secured KSH10,000 through SportPesa's Tujiamini initiative, which he used for training gear, a gym program and nutritional supplies. Balancing academics and athletics, Bruce aims to win major tournaments, play internationally and mentor future talents, exemplifying the success fostered by the Tujiamini sponsorship program which also offers college sports sponsorships.
Julian Lenya Pule, a 21-year-old rugby player from Mount Kenya University, was honored as the Most Valuable Player at the Dala 7s tournament, recognized by Sportpesa's Tujiamini in the Bronze Category. His speed and determination were key to his team's win as Division Two champions. Inspired by Kenya's national team, Shujaa, Pule started playing rugby in high school, fulfilling his dream by excelling at the Dala 7s. He now looks forward to continuing his success at the upcoming Kabeberi 7s, symbolizing Tujiamini's commitment to supporting emerging sports talent.
Tujiamini exemplifies a youth sports sponsorship program in Kenya that supports grassroots football by providing financial aid and resources to young talents and local teams, supporting club sponsorships and assisting teams in winning tournaments. Similarly, the Jonathan Jackson Foundation sponsors the Nairobi City Stars football club and constructs basketball courts through its Bakee Mtaani initiative, offering safe spaces for youth engagement. The Mathare Youth Sports Association (MYSA) also promotes youth sports by organizing football programs and community development activities in Nairobi's informal settlements.
SportPesa's Tujiamini initiative has significantly impacted university athletics in Kenya by providing essential financial support and resources to teams like Megastars FC. Megastars FC faced financial challenges in covering field facilitation, federation fees and acquiring basic training equipment. The three-year sponsorship package from Tujiamini has enabled them to formalize their club structure, ensuring proper fund utilization to achieve their goals. This support not only enhances the team's performance but also fosters a sense of community and inspiration among student-athletes facing similar challenges.
SportPesa's Tujiamini initiative offers university sports teams sponsorship opportunities, including the Cheza Dimba awards.
To secure sponsorship as an athlete, follow the company's application process, which typically involves completing forms and detailing your specific needs; ensure all prerequisites are met before applying.
The four categories of sponsorship include cash sponsorship, in-kind sponsorship, media sponsorship and promotional sponsorship.
To secure sports sponsorship, develop a compelling proposal, identify companies willing to sponsor college students, and engage them through networking or direct outreach.
The Tujiamini initiative continues to be a transformative force in sports development by offering crucial university sponsorship opportunities to young athletes and teams. Through financial support, training resources and exposure, the program empowers individuals to excel both academically and athletically. Its impact extends beyond sponsorship, fostering leadership, community engagement and talent development. As Tujiamini grows, it remains committed to shaping the future of Kenyan sports through college sports sponsorships and other initiatives.