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SportPesa’s Tujiamini initiative is redefining the impact of its Gold Awards of ksh a million by channeling support towards community-led projects that are creating real transformation across Kenya. So far, three winners have been unveiled—two from Central Kenya and one from Western Kenya—whose work spans agriculture, health education, and media.
In Kutus village located Kirinyaga county, Henry leads a group of dairy farmers who also support a local football team, Homebase FC made up of both junior and senior players participating in different leagues.Their model allows for the nurturing of young talent while ensuring all players get equal playtime. Profits from their decentralized farms are consolidated to sustain the team’s activities. With the equipment acquired through the Tujiamini award, they are now venturing into milk value addition to create more jobs for the youth and boost profitability.
“With the Tujiamini award, we are about to start our value addition project and enhance our profit. This was part of our five-year plan, but with Tujiamini, we can gladly say we are living in the 2028 dream,” said Henry.
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Another standout from Kerugoya, Kirinyaga county, Patricia Henry, a Food, Nutrition, and Dietetics expert working in the Mt. Kenya area, has been educating farmers on the dangers of chemical-laden agriculture and the benefits of returning to indigenous crops. Her advocacy has seen many embrace healthier practices, culminating in a graduation ceremony for certified farmers.
“ The equipment I have received through Tujiamini, will help me have more interactive sessions with my farmers and expand the capacity of my classes and lessons,” Patricia shared.
In Busia County, Busia Border FM—broadcasting on 89.9 FM to over 500,000 listeners—has been at the heart of youth empowerment. Located in Marachi, an area affected by crime and drug abuse, the station offers training in media production and platforms for young talent to thrive. Through the Tujiamini support, the station has now acquired new studio equipment including a broadcast mixer, microphones, and headphones, helping them improve their production standards and deepen their impact.
“We are incredibly proud to witness the tangible change our Tujiamini Gold Award winners are driving in their communities. These are stories of resilience, innovation, and purpose. We encourage individuals and groups from all regions to take part in this initiative and submit their applications.”
Tujiamini Is a back to back initiative that rans it's campaigns across the country on a monthly basis and is currently at the coast region. With an annual budget of over 30million, it seeks to support talent, sports and community through different categories, Gold, silver,Bronze and Cheza Dimba specifically tailored for grassroot football teams playing on regional and below leagues. All talented persons that believes in themselves are encouraged to place there submission through the website, Tujiamini.co.ke.
