Sports Sponsorship in Kenya: A success story worth sharing from Tujiamini winners

Admin
April 3, 2025

Many sponsorships in sports are mostly based on making proper use of the athlete's social media platforms. Tujiamini has also decided to outdo itself by having close and healthy relationships with the people and teams we sponsor. This has enabled us to be more visible across the globe and connect with our audience through sharing of sponsored content, branding ourselves on uniforms and profiles. Tujiamini offers constant sports sponsorship to the lucky winners of the three awards, gold, silver and bronze award.

Tujiamini by SportPesa is a revolutionary program that mainly focuses on building society by supporting young talents. As a team, we have created a strong reputation for ourselves by being a stronghold for most grassroots talents. Our initiative stands out from other sports sponsorships because we put most of our effort into nurturing youths, not brand marketing.

What is a sports sponsorship?

Sports team sponsorships usually involve supporting either a team, individual person, or company by another party, either an individual person, organization, or brand. This support may be financial, providing resources, products, and services required by the sponsored party. On the other hand, the sponsors benefit by brand visibility through sponsored content, displaying their products in the fields, printing their logos on their uniforms, and their names tagged on the sponsored party's media profiles.

How do you get Tujiamini sports sponsorship?

To apply for sports sponsorship at Tujiamini, first visit our website and fill out the application form for either Cheza Dimba award or Jiamini award. Make sure you have filled the correct personal details like age, disability, talent and whether you are a team or an individual. You can also write or call us to explain more about yourself, what you need and why then tell us how we will benefit from our partnership.

What are the major benefits of sports sponsorship?

Most companies offering sponsorship for sports usually do it for the good benefits it brings them. These pros include;

  • Enhancing the company's image through admirable qualities like success, contributing to the community, and teamwork
  • It increases the visibility of the brand through paid partnerships by advertising their products in the fields, sponsoring social media content and branding themselves on the team's uniforms
  • They help reach the targeted market by availing their products on areas of interest like betting and sports equipment’s.
  • These sponsorships also tighten their producer-consumer relationship by close interactions thus ensuring loyalty to the brand
  • These partnerships also support grassroot talents by giving them the necessary support like funds and resources that are needed to grow them.

Read Also: Empowering communities through a transformative sports initiative-Tujiamini sports sponsors in Kenya

Role of sponsorships in sports

Sports team sponsors are usually expected to offer monetary support to programs, teams, and athletes so as to help them function and thrive flawlessly with their gifts. On the other hand, the sponsee is required to ensure the sponsors' media visibility is increased. They wear uniforms with the sponsors' logos on them, attend promotional events, showcase their potential with zeal, and be involved in the society's sports development.

Who are the current beneficiaries of our grassroot sports sponsorship?

The following are the lucky champions of our initiative;

  • Rebecca Odato - she was a lucky winner as a team member of Rongai All Stars Queens
  • Box Girls Kenya - By motivating women in boxing, this amazing team won the Gold award
  • Asamba - He won the nationwide Tujiamini Gold Award which could be a vital part of him being able to participate in world championships.
  • Patrick Mugo - Him winning the safari Epic 2024 was motivated by the Tujiamini Silver award.
  • Cheptalal FC - This team won in the South east region Tujiamini tournaments.
  • Tyson Juma - He was a lucky winner of the Tujiamini Gold Award that enabled him to travel to France.
  • Athletics Coaches from Iten - They won a Gold award and took home Kshs 500,000.

How Tujiamini is opening opportunities in grassroot sports sponsorship

Spearheaded by SportPesa, the Tujiamini initiative has paved the way for a long-term growth opportunity of young promising sports talents. We aim at creating a strong foundation for sports in the near future by giving constant and consistent support to these teams or individual players. As a team, we gave identified and taken care of emerging stars, giving them insights for international grounds through exposure. This way, we have successfully ensured a long-lasting impact on the sports community development, athletes’ empowerment, and international collaborations, among other achievements.

Important tips on how to get sponsors for your grassroot sports team

  1. Hand in a written application letter that includes your precise personal details, why you want us to sponsor your talent and what you will need us to provide for the growth of your talent.
  2. Send a video that is at least 2 minutes long. The video should be showcasing your skills as a sports person.
  3. Attach copies of your original identification documents.
  4. Tell us how you heard about us and include the current contact information of your referees.
  5. Make sure you read through our terms and conditions of the sponsorship and understand them.
  6. Always follow up to see your progress when the winners are being announced.
  7. Those who will qualify for the gold and silver awards are the only ones who are contacted.
  8. While the Bronze awardees get a cash prize, the gold and silver awards get their rewards as products and services that have already been paid for by us.
  9. Make sure to apply immediately after the regional awards have been announced before the deadline.

How sports sponsorship has evolved through Tujiamini

Our initiative, unlike others, we provide constant and consistent support for the grassroots talents and help them up to the top. We use community-based methods of sponsorship by giving finances, training resources, and helping them build a strong fan base. Through initiatives like Cheza Dimba and Jiamini, all the kinds of talents are empowered and elevated.

Major companies willing to sponsor sports teams in Kenya

Tujiamini initiative

This initiative offers financial support, products, services and resources that the lucky winners need in order to explore and expand their talents.

Vivo Energy

This company sponsors only ladies and fuels their racing cars with avgas during safari rally races.

Safaricom

Through long distance running and field events like those of the Safaricom athletics series, Safaricom has invested huge numbers of money in sports.

Kenya Airways

This organisation strongly believes that sports can help in the positive economic growth of the society. It has sponsored sports events like safari rallies, magical Kenya open and World Rally championships.

Base Titanium

This company has sponsored the SS Assad Soccer in Kwale county. Apart from helping them out financially, this company strongly believes in them and keeps motivating them to push forward no matter what.

FAQS for sports sponsorship

How to find sports sponsorship?

Reach out your local community for potential opportunities and beyond that, ask your team mates, coaches, create stable social media platforms where you will be displaying your talent, goals and achievements to attract more sponsors.

How much do Tujiamini sports sponsorship pay?

The Tujiamini initiative by SportPesa awards up to 87 lucky winners within four categories with products and services worth KShs 3 M every month.

How does sports sponsorship actually work?

Sponsorship can work at different levels. For instance, schools can get free playing kits while professional athletes get brand endorsements and are paid to wear branded uniforms.

How to get football sponsorship?

While looking for a football sponsorship, it is advisable to create a stable online audience, create appealing sponsorship proposals without forgetting to reach out to your potential sponsors.

Conclusion

A shared characteristic among the successful participants of the Tujiamini by SportPesa initiative is their commitment to fostering the local sports scene. These individuals are motivated by a wish to contribute and make a meaningful difference in their communities. Covering sports like football, running, boxing, and kayaking, our initiative aims to support the growth of sports at the grassroots level. This approach not only cultivates potential champions but also reinforces the community connections that use sports as a catalyst for social transformation.

Admin
April 3, 2025
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