Tujiamini leads the way for sports sponsorship and individual athlete sponsorship

Admin
March 27, 2025

Following the high rise of youth unemployment, brands are taking the responsibility of developing the communities using healthy ways like sports. Through sports sponsorship, many youths are busy shaping careers and inspiring others to cultivate their talents beyond limits. Together with other companies wanting to sponsor athletes, Sportpesa Tujiamini is on board to ensure Kenyan talents are noticed and nurtured.

Tujiamini is a sports talent sponsorship program founded by Sportpesa to develop potential grassroots talents. Our sponsorship packages come in cash rewards or in products and services which are already paid for. Read through this article and know more about what companies wanting to sponsor athletes are looking for and get a chance to secure yourself a sponsorship.

Sports sponsorships defined

Sponsorship for athletes is a very good way for teams looking for sponsorship money as it relieves their financial burden in different ways. The brands help them acquire new updated training equipment, go to away fixtures and also gain exposure through paid tournaments and events. The companies in return, they get increased brand visibility, extended market, customer loyalty and build a reputation as a brand that supports talent.

How to get individual sport sponsorship

To get your own sponsorship in Tujiamini or a bigger sponsorship like a Nike athlete sponsorship, it is advisable to first create a very compelling fan-base through your online platforms and field performances. Then create a strong sponsorship proposal with everything you need, your requirements and sports sponsors list that you would want them to sponsor you. It is also important to ask and reach out for the aspiring sponsors while building meaningful connections with them to elevate your chances to get sponsored.

How to get sponsored by Tujiamini

Securing a sponsorship from Tujiamini is easy as you only need to visit our website and fill in an online application. We are giving sponsorship through awards, the Gold, Silver and Bronze Cheza Dimba awards which are worth up to Ksh 500,000 countrywide. The applicants are required to be of the adult age, only apply in the regions they are participating in, apply before the regional announcements and be of a Kenyan grassroots community. Tujiamini guarantees you a long-term sponsorship if your talent is clean and promising, hoping to bring value to the community through sports.

What benefits do athletes benefit from sponsorships

Sponsorship for athletes come with a lot of benefits for them. One benefit is that through paid products and services, they can access better coaches and sharpen their skills on better training grounds. Companies that want to sponsor athletes offer financial aid which relieves the athlete’s mind and be able to train with upgraded equipment instead of opting for low quality cheaper materials. The most important benefit is adequate exposure in both local and international grounds through paid tournaments, promotional events and sponsorship privilege. These sponsorship makes it easier for the sports teams or individuals to travel to the away fixtures with zero pressure because their travelling and accommodation expenses have been catered for by the sponsor.

Best ideas and practices that will definitely land you sponsorship

First things first, begin by searching for companies that align with your ethics, requirements, target audience and the goals of your team. If you decide that “i need a sponsor for my team,” it is crucial to create a compelling sponsorship proposal, a good reputation with your audience and showcase your value in the marketing sector. Best approach to make healthy connections with your potential sponsors or current sponsor for greater opportunities.

Athletic sponsorship examples- Successful stories from Tujiamini sponsored athletes

  1. Events sponsorship- Tujiamini has offered to sponsor events like the Coastal Cheza Dimba competition whereby six teams were to battle for Glory in the Sportpesa Tujiamini Cheza Dimba tournament.
  2. Rugby sponsorship- Our initiative has proudly taken rugby to another level by offering sponsorship to incredible teams like Kenya Shujaa 7s. One of the founders of DBA being a former rugby player, the initiative has strongly been compelled to bring the grassroots teams to the limelight both locally and internationally. Other teams that we have sponsored include, Kabras RFC, who took home the silver award worth Ksh100,000 of goods and the Project 61 Shabarere ladies.
  3. Athletes sponsorship- Kenya being the hub of athletes, Tujiamini has seen it worth it to support and nurture this talent to the top. Fridah Ndinda is a rising star in athletics who won the Tujiamini Gold Award worth Ksh500,000. This lady will now be able to nurture her talent and grow internationally while inspiring many other young female athletes to rise.
  4. Football sponsorship- Tujiamini, powered by Sportpesa and DBA Africa, has greatly made football a very popular sport in Kenya by offering sports team sponsorship to different football teams like the Rock-stars FC, Mega Stars FC, SPASS Green-blades ans Uhola Queens.
  5. Golf Sponsorship- The successful golfer Isaac Ogolla is yet another successful sponsorship for Tujiamini. This sponsorship has greatly impacted Ogolla’s journey upto the international level. Another advantage is that Isaac is now able to empower many more deaf youths who are aspiring to be great golfer like himself.

Read Also: Ultimate guide to Tennis sponsors: Top brands, player endorsements, and how to secure sponsorships in 2025

Best companies for sports sponsorship

  1. Tujiamini- Powered by sportpesa and DBA Africa, Tujiamini is a sponsorship initiative that offers sponsorship through awards. The Gold, Silver and Bronze awards worth upto Ksh 3M every time the regional winners are announced. We aim at developing grassroots talents and developing the community positively by creating job opportunities and reducing petty crimes like theft.
  2. Sportpesa- Sportpesa is also one of the best sports sponsors in Kenya. On 31st August 2024, this brand signed a ksh75M contract with Shabana FC, a FKF Premier league team.
  3. Kenya Airways- This airline offers travelling packages for teams to arrive in their far away fixtures. It has recently signed a contract with Kenya Open Golf Limited as their official travelling partner.
  4. East African Breweries Limited (EABL)- This company sponsors several sports including rugby tournaments and the Kenyan Rally Championships. It is the official alcoholic drinks sponsor for Magical Kenya Open Golf.
  5. Nike- This famous brand sponsors football teams like Manchester City and Barcelona FC alongside individual athletes like Neymar Jr, Kylian Mbappe and Jude Bellingham.
  6. Red Bull- As a top energy drink brand, Red Bull sponsors different types of sports including gymnastics, formula racing, freestyle soccer and action sports.
  7. NN Running Team- The team’s goal being to improve every athlete’s talent, it sponsors the NN running team, several running events and many marathon races.
  8. Salient sports management- This brand solely focuses on taking care of your equipment handling, travelling experience and generally offering solutions for logistic issues as you focus on the competitions.
  9. Samsung- Samsung is the official gadget sponsor of the South African Rugby Union.
  10. Coca-Cola- This famous brand sponsors several sports teams including football teams, special Olympics and also the Olympics.

FAQs for Companies wanting to sponsor athletes

How do you ask a company to sponsor an athlete?

You can ask a company to be your sponsor by creating meaningful connections with potential sponsors, creating sponsorship packages and approaching them either by phone, email or one on one about sponsorship opportunities.

How to get brand sponsorship as an athlete?

The best way is to write the same sponsorship package for all potential sponsors and be sure to explain your terms and needs clearly.

What companies a best for sports sponsorship?

One of the best companies for sponsorship is Sportpesa through the Tujiamini initiative. Other companies that sponsor sports include Nike, Red Bull, Emirates, Hyundai and Adidas.

How do I find companies willing to sponsor?

To find companies willing to sponsor you, it is important to create a strong sponsorship pact with proof as to why you deserve to be sponsored, create a strong fan audience and market yourself as a brand.

Conclusion

Sportpesa and DBA Africa’s initiative Tujiamini has been a great impact to the grassroots talents as it is open to sponsor any talent and nurture it. This article has explained how easy it is to get sponsorship from us by just visiting our website to apply for the amazing awards. Tujiamini is aiming to strengthen the community’s sports ecosystem alongside other companies wanting to sponsor athletes.

Admin
March 27, 2025
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