Tujiamini has transformed football sponsorship by supporting Cheptalal FC, Kisumu City Stars and Mathare North United to maximize impact.We have empowered young talents, strengthened community football and enhanced team performance through these partnerships. This approach demonstrates how targeted sponsorship can fuel growth and sustainability in Kenyan football. With the right support, grassroots and professional clubs alike can thrive, inspiring the next generation of players.
In Kenyan football, strategic sponsorships are transforming grassroots clubs and the Tujiamini initiative by SportPesa is leading the way. By supporting teams like Cheptalal FC, Kisumu City Stars and Mathare North United, this initiative has not only improved their performance on the pitch but also positively impacted their communities. This success story highlights the power of well-placed sponsorships in driving both sports excellence and social development.
Football club sponsorship is a strategic partnership where companies provide financial support to teams in exchange for brand promotion. This benefits the brand by boosting brand awareness and reaching new customers while helping teams cover expenses, improve facilities and access better opportunities. Tujiamini exemplifies this model by investing in football clubs, fostering growth for both brands and teams. Through such sponsorships, football development is strengthened, creating lasting success in the sport.
To apply for team sponsorship through Sportpesa's Tujiamini initiative, visit our website and follow the football sponsorship application process, filling out forms and providing details about your team's needs. Ensure you meet all the requirements and adhere to deadlines to be considered for sponsorship.
The Tujiamini football sponsorship offers several awards to support grassroots football teams in Kenya. These include the Cheza Dimba Award, which provides a three-year sponsorship package to one team each month and the Jiamini Award, aimed at supporting youth teams, community clubs and school teams. To apply for the Jiamini Award, applicants must be 18 years or older while those applying for the Cheza Dimba Award must be part of a senior team. Additionally, there is the Team of the Month Award, recognizing exceptional grassroots football teams and the Tujiamini MVP Award, given to standout players. Clubs can apply for these awards through the Tujiamini website, and the application process is free of charge.
Cheptalal FC from Bomet emerged victorious in the South Rift Region Cheza Dimba tournament, beating Narok Town Stars FC 2-1, securing a 3-year sponsorship deal worth KES 250,000 annually and a spot in the national Cheza Dimba tournament. Benson Mutai gave them an early lead but Narok equalized through Simon Karanja with Cheptalal clinching victory in the last minutes of the game thanks to Davies Kiprono's decisive goal. Team captain Elius Kipng’eno praised his squad's determination, while SportPesa's Mercy Kabui highlighted the importance of supporting grassroots sports. The tournament also saw a high fan turnout, with Cheptalal's supporters winning the Bronze Kwa Ground award and the Tujiamini initiative moving on to the Coastal region.
Kisumu City Stars, formerly Kisumu All Stars have seen impressive growth in Kenyan football. After securing promotion to the Kenyan National Super League in 2018, they earned a spot in the Kenyan Premier League. In September 2024, they won the regional Tujiamini Cheza Dimba contest which helped them secure a three-year sponsorship deal worth KES 250,000 annually including kits. These successes highlight the club's progress and potential to make a significant impact in the sport.
The Tujiamini initiative by SportPesa, through its Cheza Dimba Award has helped Mathare North United reach new heights by securing a three-year sponsorship worth KSh 250,000 annually. This support enhances the team's resources, player welfare and exposure, helping them aim for a spot in the National Super League. Mathare North United's victory in the Nairobi Region Tujiamini Tournament earned them this sponsorship, which will address their resource challenges. The initiative also promotes grassroots football development and encourages female participation elevating the overall standard of local football.
SportPesa's Tujiamini initiative aims to empower grassroots sports and talent development in Kenya by offering up to KSh 30 million in funding across various award categories in 2025. These include monthly Gold Awards of up to KSh 500,000, Silver Awards of up to KSh 100,000, Bronze Awards of KSh 10,000 and the Cheza Dimba Award, which provides a three-year sponsorship to one football team each month. Applicants must be over 18 years old and can apply through the official Tujiamini website by submitting a written application and a short video showcasing their talent. The initiative reflects SportPesa's commitment to nurturing talent and fostering community development through sports.
Securing sponsorship offers grassroots teams financial stability, enabling them to cover operational expenses and gain increased visibility. Collaborating with companies willing to sponsor sports teams provides access to superior facilities and training, leading to improved performance. This efficiency in training enhances their prospects of achieving significant victories.
To secure a Tujiamini sponsorship for your football team, visit SportPesa’s official website, complete the application form and submit a short video showcasing your team’s talent and needs. Ensure your team meets all eligibility criteria such as having players over 18 and competing in the Regional League or below. Providing accurate details and adhering to deadlines is crucial for consideration and following these steps increases your team’s chances of receiving sponsorship.
To secure a Tujiamini club sponsorship, you must submit a detailed application that highlights your club's talent, potential, community influence and need for financial support. This should include a 2 minutes video showcasing your abilities. Additionally, ensure that you adhere to all our set application deadlines and guidelines. You also need to demonstrate how the sponsorship will greatly benefit your club and help its members achieve their objectives.
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To get sponsored by Tujiamini, visit our official website at Tujiamini.com and fill the application form providing details about your team's needs, read all the rules and regulations and understand our guidelines ensuring you qualify then send in your application.
To secure sponsorship for your football team, develop an attractive proposal, focus on companies that share your team’s values and connect through networking or direct contact.
To attract sponsors, research local businesses that align with your club's values and target audience. Create a strong proposal that highlights the benefits of supporting your club and tailor your pitch to their marketing needs. Use your club's network to identify potential sponsors and reach out to key decision-makers.
In Tujiamini, the cost of sponsoring a team can differ greatly based on the team's level, with expenses ranging from a few thousand to several million Kenyan shillings per year for either grassroots or professional teams.
Tujiamini, through SportPesa, has significantly impacted Kenyan football by sponsoring clubs like Cheptalal FC, Kisumu City Stars and Mathare North United. These partnerships have enhanced team performance, supported young talents and promoted community football. The initiative demonstrates how strategic sponsorship can foster growth and sustainability in both grassroots and professional teams. Our continued support is shaping the future of football in Kenya, offering opportunities for success and development at all levels.