Tujiamini is more than just a sports initiative. It a transformative movement that is changing the lives of countless individuals across Kenya. By offering strategic gym sponsorships, it provides athletes with essential fitness resources to build strength and conditioning. This strategy helps nurture talent, boost confidence, and empower communities, making sports a powerful catalyst for lasting positive change.
SportPesa's Tujiamini initiative is making a significant impact by gym sponsorships and fitness centers, providing communities with access to quality facilities that promote healthier lifestyles and support the growth of local talents. This program empowers individuals to pursue their athletic goals and strengthens community bonds, building a sense of confidence and personal pride in participants.
Tujiamini, meaning "Believe in Ourselves," is a transformative initiative by SportPesa that empowers Kenyan communities through sports and talent development. By offering gym and fitness sponsorships, we ensure athletes have access to essential resources for strength and conditioning. This comprehensive approach nurtures emerging talents across various disciplines, fostering a culture of self-belief and determination. Tujiamini exemplifies SportPesa's commitment to nurturing talent and empowering individuals through sports, fostering positive development within Kenyan communities.
To apply for a gym sponsorship through Tujiamini, visit our official website and complete the online fitness sponsorship application form with accurate details about your gym. You will need to upload a 2-minute video showcasing your gym's activities and the impact it has on the community. Make sure your gym meets the eligibility criteria, such as being a registered entity. Once you have filled out the form and submitted the video, your application will be reviewed for one of the available sponsorship packages.
What do people benefit from our sponsorship?
Tujiamini offers three main sponsorship categories which are; Gold, Silver, and Bronze. Gold winners receive products or services valued up to KSh 500,000, Silver winners receive up to KSh 100,000 in products or services and bronze winners get KSh 10,000 in cash. One Gold, five Silver and eighty bronze winners are selected each month and announced regionally. We also have a Cheza Dimba Award which provides a three-year sponsorship to one team playing in a Regional League or below per month
Gym sponsorships offer businesses increased brand visibility and access to an audience interested in fitness while enhancing their corporate image by supporting local communities. Partnerships provide financial stability, help cover operational costs, and improve access to better facilities and training, ultimately boosting sales adding revenue to your business. Overall, sponsorships create a mutually beneficial relationship, contributing to both the success of the business and the growth of grassroots teams.
The Tujiamini initiative offers various awards to support and develop emerging talents which include the Bronze Award that provides KSh 10,000 to assist winners in purchasing equipment or covering race entry fees. We also have the Silver Award offering KSh 100,000 worth of goods or services to five winners each month requiring applicants to showcase their skills and passion in a video. The Gold Award which is the most competitive as it grants KSh 500,000 worth of goods or services to ambitious athletes looking to take their talent to the next level. The Cheza Dimba award offers a three-year sponsorship package to a registered football team, helping to boost grassroots football and enable teams to grow and thrive.
Sponsorship marketing offers gym and fitness influencers increased exposure to their target audience, boosting visibility and credibility. By partnering with reputable brands like Sportpesa's Tujiamini initiative or events, gym influencers gain trust and expand their reach beyond traditional channels. This collaboration also provides opportunities for engaging content creation, storytelling, and word-of-mouth marketing. Ultimately, sponsorship helps influencers strengthen their brand and connect more deeply with followers.
To maintain trust in gym sponsorships, prioritize clear communication and regularly update your sponsors on every progress you make. Secondly, consistently fulfill your commitments and demonstrate the value of their investment through tangible results. Also involve your sponsors in relevant activities to highlight their impact and engagement. Lastly, it's important to show appreciation for their support, treating them as partners which strengthens the relationship based on mutual trust and benefit.
A fitness sponsor is an individual or company that provides financial or product support to athletes, trainers, or influencers in exchange for brand promotion. This partnership benefits the athlete with products, financial compensation, and exposure, while the sponsor gains increased visibility and access to a fitness-focused audience.
SportPesa's Tujiamini initiative is a leading force in sponsoring fitness influencers, promoting health and wellness through impactful support. Their commitment empowers influencers and encourages individuals to prioritize fitness in their lives.
To find a sponsor for your gym, research fitness brands that align with your values and audience, network within the fitness community to build connections, create a tailored proposal highlighting the mutual benefits of the partnership and be persistent in following up with potential sponsors.
Read Also: Athlete Brand Partnerships: Sportpesa’s Tujiamini Guide 2025
Tujiamini is empowering Kenyan communities by providing essential gym sponsorships and resources to nurture talent and promote healthier lifestyles. Through its sponsorship categories, including Gold, Silver, Bronze, and Cheza Dimba, Tujiamini offers substantial financial support to athletes and teams, helping them advance their careers. This initiative highlights the transformative power of sports in fostering personal and community development.