Athletic sponsors - Sports Sponsorships- Tujiamini

Admin
February 9, 2026

Sports sponsorship has evolved from simple brand awareness to powerful partnerships that blend sports and business. Sports sponsorships are extended to athletic sports, where athletes and field events receive support from a company. Tujiamini athletic sponsorship programmes ensure track and field athletes are elevated to a professional level.

Individual athlete sponsors seek to pay athletes, provide kits and training gear, and nurture young talent. Our top-notch initiatives also go to the grassroots, far beyond where scouts have not reached, to bring that talent to the fore. We have supported countless young athletes in Kenya and across the region over the years. Join the Tujiamini initiative today and realise your dream as a professional athlete.

ALSO READ : How Can Amateur Athletes in Kenya Find Sponsors?

What is athletics sponsorship?

Athletic sponsorship refers to the support a business or organisation extends to an individual athlete. This includes financial support (salary, compensation or bonus), kits and training gear.

In athletic sponsorship, the sponsoring entity benefits in different ways depending on its objectives. For instance, a company seeking to gain brand awareness can use the athlete in marketing.

Who are athletic sponsors

Athletic sponsors are companies wanting to sponsor athletes, providing financial, material and service support, in exchange for brand visibility. 

SportPesa Tujiamini is the leading athletic sponsor in Kenya and the East African region.

Types of athletics sponsorship

Athletic sponsorship is divided into three main types, including individual, team and event sponsorship. 

Other types of athletic sponsorship are:

  • Financial support, which involves providing funds to athletes and teams to purchase logos and other kits.
  • In-kind support, involving materials such as sports wear and nutrition for athletes
  • Individual sponsorship, where the brand partners with the athlete and pays them to obtain brand awareness
  • Event sponsorship involves the company sponsoring an athletic event to get advertising rights during the event.
  • Team sponsorship: this is the support a company extends to a whole athletic team, including material and training kits.

How to get athletic sponsorship

Here is the step-by-step guide on athletic sponsorship application:

First, visit our sponsorship page and learn more about our athletic sponsorship packages.

Research on our athletic sponsorship objectives and develop a proposal. Tujiamini sponsorship is about creating impact for society - show this in your proposal.

Once you have your proposal ready, create your profile, detailing your information and why you qualify for our sponsorship. Here, you need a video or writeup showcasing your uniqueness. 

Follow the prompts to submit your athletic sponsorship form.

After submission, our team will review your application. Follow up to know the next stage of your application.

ALSO READ : Sponsorships for athletes: A successful story of Kenya’s seventh strongest man Kennedy Mwangi

Athletic sponsorship eligibility and requirements 

Tujiamini athletic sponsorship opportunities are available for athletes over the age of 18.

You must be actively participating in athletics and field events, eight locally, nationally and regionally.

Have a proposal that speaks of the community impact - how you will use your athletics sponsorship agreement to support the community.

You must be disciplined and have high performance indicators on your track record.

How Tujiamini Athletic sponsorship works

We offer support, including athletic sponsorships for students, in the form of money, material and training kits. This support helps the athletes to elevate their talents and create impact for the community.

Our athletic sponsorship packages help us raise brand awareness and gain community recognition through initiatives, including the Cheza Dimba initiative.

Tijiamini athletic sponsorship offers up to KSh 30 million to different teams/athletes and 87 winners per month.

Benefits of Tujiamini athletic sponsorships

Athletics sponsorships at Tujiamini give individuals an opportunity to grow. They get access to better facilities, equipment, training, and conditions.

We also give communities and society a chance to develop and nurture talents for a brighter future.

Tujiamini athletes' sponsorships make grassroots athletes recognised both nationally and internationally.

We also support the economic well-being of the athletes (salaries and bonuses paid), the community and the country by financing key tournaments and events.

Our packages

Sportpesa Tujiamini offers the following packages:

Gold: We extend full branding and large-scale funding of up to KSh 1,000,000 to professional teams every month and across different parts of the country.

Silver: Our Tujiamini silver package targets emerging teams. The package extends to three winners every month who walk away with KSh 100,000. We support the teams with kits, balls and tournament entry fees.

Bronze: Under the bronze sponsorship package, we target individual players with training gear, nutrition support and mentorship. The package is extended to 50 winners every month, who walk away with KSh 10,000.

 Submit your application today for the SportPesa Tujiamini athletic sponsorship package of your choice. Do not be left behind in your professional development.

ALSO READ : Successful athlete sponsorship: Case of Samuel Muturi, Elkana Ruto, Tyson Juma and Box girls Kenya

FAQs about Athletic sponsors

What are the 4 types of sponsorships?

Athletic sponsorship types include individual, team, material/in-kind and event sponsorship. 

What companies sponsor athletics?

SportPesa Tujiamini is the leading athletic sponsor in Kenya and the East African region.

What is athletic sponsorship?

Athletic sponsorship is the support (financial or material) a business or organisation extends to an individual athlete.

Do sponsored athletes get paid?

Yes. SportPesa Tujiamini sponsorship initiatives pay athletes up to KSh 30 million per month.

What is an example of an athlete sponsorship?

The Tujiamini Silver Award provided Patrick Mugo with a Trek Stache Carbon Mountain bike, significantly enhancing his performance in competitions such as the Kenya Cycling Race Series.

Conclusion

Athletic sponsors in Kenya are rewriting the history of individual athletes, teams and upcoming talents. Tujiamini athletics sponsorship programmes provide opportunities and platforms for grassroots talents, changing the economic well-being of athletes and the community at large. Are you the next big star in your village, region or country? Do not let that opportunity slip away. Apply for Tujiamini sponsorship now.

ALSO READ : Athletics Sponsorship 2025: The Complete Guide on How to Get The Tujiamini Athletics Sponsorship

Admin
February 9, 2026
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