Fitness has become a common flex in modern society. Therefore, competitions like body building require sponsors to keep them going. Gym sponsorships have played a key role in helping them make their dreams come to reality.
Through sharing their own gym achievements via social media, these personnel increase their chances to meet with potential sponsors as it makes them appear as a brand. Other ways include creating meaningful bonds with people and attending gym events. The best gym sponsorships have been offered by Sportpesa’s Tujiamini Initiative, aiming at improving young talents.
This is when a company or an organization provide financial support to a a gym or fitness professional. The company provides the individual with all the resources needed to achieve a certain goal. In return the company gets recognition from the affiliation
Before getting into the fitness industry, it's good to identify your goal and your specific area of interest. With the health and fitness industry being one of the most lucrative sectors, an interested candidate can join the industry as either a personal trainer, gym instructor or a fitness tutor and assessor. It is also advisable to ensure about internationally -recognized Diploma in Personal Training.
To get sponsored by Tujiamini in the fitness industry, you have to;
Yes. Since Tujiamini is a sports and talent initiative, it opens doors for anyone above 18 years old who participates in sports. An individual is expected to fill an application for and upload a video showcasing their talent.
Read Also: Sports Sponsorship in Kenya: A success story worth sharing from Tujiamini winners
Tujiamini gives applicants a chance to win a large sum of cash through SportPesa. It is empowering the community by sponsoring sports and talents from the grassroots therefore bringing hope and pride to sports communities in Kenya. By this , it is creating opportunities for the next generation athletes so it is therefore the future.
Gym sponsoring is important to an individual as it helps out an individual financially as the sponsorship covers the gym equipments and all other expenses. It increases one's following, credibility and puts their name out there. It also helps an individual to network, attend events and travel. It also pays .
Tujuamini gives it's applicants a chance to win products or services worth 500,000/= to 1 winner monthly, products or services worth 100,000/= to 5 winners monthly and 10,000/= in cash for 80 winners nationwide. There is also a Cheza Dimba Award for the winning grassroots team with a sum of 250,000/= for the next three years.
Tujuamini gives four types of sponsorships. They include financial sponsorship where they sponsor an individual or a team financially, in-kind sponsorship and media sponsorship. Tujuamini also offers promotional sponsorship for talented individuals or teams.
Brands like foods and beverages , banks, airlines and insurance companies come in hand to sponsor events. Sports events are commonly sponsored by brands like Safaricom and airlines like Kenya Airways and betika. Other brands like fancy hotels also sponsor events in Kenya .
To become a sponsored fitness model, one has to build a strong social media presence promoting your own products and engage your audience effectively. Conduct research for potential sponsors, connect with relevant companies and nurture relationships over time. Lastly one has to develop a sponsorship proposal showcasing your achievements, goals and the benefits that the sponsor will get after partnership.
The fitness industry faces challenges like market saturation, intense competition, and difficulty in attracting and retaining clients. To stand out, one has develop a unique selling proposition and specialize in your area of expertise. Highlight your unique selling proposition in your marketing to differentiate your gym or services from others and attract your target audience.
To get sponsored for a gym, you can increase your visibility in the fitness community, create a sponsorship proposal and research potential sponsors.
The most common types of sponsor packages for events are financial sponsorship ,in-kind sponsorship, media sponsorship and promotional sponsorship.
Brands like telecommunications company ,beverage companies and Airlines like Kenya airways are likely to sponsor. High end spas and restaurants are also potential sponsors.
To get a sponsor, you can research potential sponsors, demonstrate value, and offer incentives. You can also build long-term relationships with sponsors.
Sportpesa has always made the best out of nothing thanks to the Tujiamini initiative through Chapa Dimba and Jiamini awards. Send an application form with a 2 minutes video showing your talent, then reach out to speak about yourself and keep following up to check on the progress to see if you will win a sponsorship to nurture your talent. SportPesa believes that any dream is supposed to come true no matter how vague it is.