Sports sponsorships are the backbone of brand partnerships, athletic growth, and funding revolving around the sports industry. It is important for sports organizations, athletes, and teams to understand what is sport sponsorship, how to gain from it and the types of sports sponsorships in order to open doors for new possibilities. Join Tujiamini by sportpesa now to understand and access mindful sport sponsorships.
Other than competition, sports are a symbol of national pride, passion, and teamwork. Every team or athlete must consider identifying ways to fund their journey to cater for sustainability. In Kenya, this question has always been resolved through sports sponsorship where sponsorship in sports conjoins the gap between professional success and raw talent. Tujiamini by sportpesa explains in detail what is sports sponsorship.
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At all levels of sport, sports sponsorship occurs as a financial help for a particular sport by an organization. This kind of support is mutual because the sponsored gets financial help whereas the sponsor gets brand visibility, PR, and marketing. In Kenya, Tujiamini, a sportpesa program offers athletes and teams the resources to compete, grow, or train as they amplify national pride and self belief, a vision by sportpesa.
Tujiamini sponsorship program is grounded on the concept of empowerment. Teams and athletes make applications where winners get exposure opportunities, mentorship, and funding. Tujiamini’s support and award structure is made of gold, silver, bronze, and cheza dimba categories. Gold award is valued at 500,000, silver is valued at 100,000, bronze is valued at 10,000 and cheza dimba is valued at 250, 000.
Applying for Tujiamini sponsorship is done through the official website. Applicants are required to fill the application form, input original personal information such as age, contacts, and name. You are also required to tag along legal documentation for verification. After that, you choose the category you contest for whether gold, silver, or bronze. You are required to indicate if it is an individual or a team. Write much about your ambitions and achievements, submit your sponsorship application before closure.
Sporting sponsorship is done in different forms. Under Tujiamini initiative, the following are the four types of sponsorship offered:
Under this sponsorship, Tujiamini sponsors an individual, team, or sports event through service and products that are already catered for rather than cash.
Tujiamini pays for media channels such as social media, TV, and radio to advertise and promote an event or activity.
Under this sponsorship, Tujiamini offers rewards in terms of cash to sponsored athletes to enable them to pay their bills such as accommodation, salaries, and transport.
This sponsorship caters for an event with the purpose of encouraging promotion by creating attention from potential clients.
Sports sponsorships play key roles that mutually benefit the sponsor and the sponsored. For instance, sports sponsorship enhances the performance of an athlete by reducing the burden of finance. This encourages development of sports from local levels to international heights. For the sponsors, they get brand visibility. Therefore, sports sponsorship builds lasting associations not only for individuals and corporate brands but also for communities at large. In return, social and economic growth are realized through sports.
Sports sponsorships have evolved from small community collaborations to huge global multimillion dollar deals. This evolution has been brought in line with technological and media advancements. Now, organizations use sports licensing examples like image rights, digital branding, and merchandise to magnify returns. Brands are investing lots of money in sponsorships as a strategic brand marketing technique that blends sports marketing sponsorship with programs that socially impact sports such as Tujiamini.
Sponsors are mainly inclined to boost their brands, promote their public relations, and satisfy their CSR urge. But for athletes, sponsors are keen on discipline, performance consistency, a strong brand, leadership, and fan interactions. Therefore, it is important to highlight these key areas whenever you are applying for a sponsorship program.
A successful sports sponsorship application considers addressing the sponsor by name and underlining their uniqueness. Clearly explain your initiative, the beneficiaries, and how it aligns with the goals of the sponsor. Rather than basic perks, clearly describe what the sponsors get in return. Provide different sponsorship levels and outline everything within every level for ease of choosing. Use past results and numbers to create rapport and trust. You can offer incentives for early contracts as you let sponsors know what to do next if they secure you a sponsorship. Be thankful for their consideration.
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Sponsorship in sports are important because they provide mutual benefits for the sponsored and the sponsor. For athletes, they get time to train peacefully and engage in competitions through the provision of uniforms, paid services, salaries, and upgraded equipment. On the other hand, the sponsors get market expansion, positive public relations, increased brand awareness, and customer loyalty. Notably, through sponsorships in sports, both teams, athletes, and the sponsor see to it that their ambitions and dreams are achieved.
Talk to the sponsor using their name. Introduce yourself carefully by describing yourself to stamp personal connection. Proceed to explain your project, why it needs sponsorship, and how support will create change. Show the sponsors what they will benefit from collaborating with you. Offer different levels of sponsorship with transpicuous advantages for every package within different budgets. Explain to the sponsor the steps that follow, including meetings, signing of agreement, and confirmation of interest. Lastly, thank the sponsors for their time.
Research on prospective sponsors. Ensure to select organizations that go along with your requirements and values. An organization that will not exploit you. Tailor your proposal to a prospective organization’s personal needs underpinning the advantages they will get from working with you. Be clear, professional, and intentional. Ensure your proposal is clean, has no mistakes, and can be understood. Make follow ups by staying in communication with the possible sponsors. Lastly, create healthy connections by attending significant events.
Applications for Tujiamini sponsorship can be done anytime of the year.However, selection is regional based with regards to deadlines. On March 31st applications close for the central region and winners are presented in April. The North Rift deadline is on May 31st and winners are announced in June. For Western region applications close on April 30th and the final application for all regions closes on November 30th in Nairobi as winners get announced in the following month.
Tujiamini beneficiaries tell amazing stories. The program supports underground talents through backing and providing resources. Beneficiaries of Tujiamini include teams such as Mathare United, Kwale United, and Murang’a Seals. Also athletes like Samuel Muturi, Fridah Ndinda, a long distance runner, and Tyson Juma have benefited from Tujiamini. Tujiamini has inspired and continues to inspire more than 30,000 fans as it continues to provide mind blowing opportunities of finance. Through passion, self belief, and hardwork, Tujiamini is a true testament that sports sponsorship changes lives.
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Tujiamini sportpesa initiative looks forward to empowering talent across all Kenyan sport sectors. Last year the program offered more than 30 million in funding through monthly awards presented in four categories. Gold award is valued at 500,000, silver is valued at 100,000, bronze is valued at 10,000 and cheza dimba is valued at 250, 000. The Tujiamini program is focusing on heightening community sport sponsorship and increasing opportunities of mentorship. Interested applicants should visit Tujiamini official website and make applications.
All applicants are mandated to exhibit active engagement in a particular sport. Also, applicants are supposed to demonstrate a clear community impact and development plan.
Sport sponsorship entails an organization offering support to athletes or teams who in turn do brand visibility and marketing for the organization.
Asking for sport sponsorship requires you to create a professional proposal and submit it to the official sponsor according to the sponsor’s directions.
In return, sponsors acquire brand visibility, support satisfaction, and positive exposure of the brand.
Sports sponsorships play a vital role for junior , senior and pro players who want to be boosted financially and personally. Tujiamini sponsorship is a game changer for players who want their talents and careers to be elevated into the next level. Don’t just sit and wait for our sponsorships. Apply for sponsorships today and stand a chance of winning our Gold, Silver and Bronze Awards.
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