A Complete Guide to Football Sponsorships

Admin
February 9, 2026

In the modern sports world, a football sponsorship means more than that logo on the team’s jersey.  Football sponsorships help a team to raise upcoming talent from the grassroots to professional players. SportPesa Tujiamini helps teams and individual players to secure football sponsorship that transforms their professions. Get started with Tujiamini today.

Football sponsorship packages range from simple donations to mutually beneficial partnerships that have elevated many teams and players. Our football sponsorship opportunities are creating a better space for new talents and supporting grassroots-level sports and teams. Every player or athlete deserves a stage, and our football sponsorship gives you the leverage to showcase your talent today.

ALSO READ : Football club activities and brand visibility

What is football sponsorship?

A football sponsorship refers to when a company or brand supports a team, player or athlete financially, materially or in service. 

In grassroots football sponsorship, the sponsor benefits from commercial displays to create awareness about the brand.

How do football sponsorships work?

Football sponsorship occurs when the sponsor offers financial and material support to the team or player. This includes capital, kits, transport, and training.

In return, the team or player offers the football sponsor brand awareness through marketing on their materials (jersey), performance and fan base. 

Our football sponsorship example is SportPesa sponsor Gor Mahia FC, which provides a branded jersey, and in return, it gets awareness and marketing rights during the club's matches.

Types of football sponsorship

Main sponsorship

The main or title sponsor is where our primary brand is featured in front of a club jersey.

Training sponsorship

This is the secondary sponsorship where the sponsor brands the kits, training jersey and gear.

Technical sponsorship

Here, we provide all technical gear, including kits such as boots and balls, to the team.

Social impact sponsorship

This is a community sponsorship where we support the grassroots-level teams and players to improve skills and become professionals.

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How to apply for our football sponsorship (step by step)

  • Visit our website at SportPesa Tujiamini.
  • Create your profile, detailing your information (team, location, player details)
  • Prepare and share your pitch. This is a football sponsorship proposal detailing the team's impact on the player’s talent. It includes a video or write-up showcasing your talent.
  • Provide the required documentation, e.g. club registration.

After you have completed your football sponsorship application, our panel will initiate a review process to analyse your talent and team’s potential.

Football sponsorship options

Our football sponsorship ideas or options range from individual grants, team endorsement and infrastructure support. 

For infrastructure support sponsorship, we help the team to improve the facilities they play on, such as pitches.

We offer individual grants as football sponsorship for youth or individual players to support their talent development, and team endorsements for the full club support, from kits to tournament fees.

Eligibility and requirements for football sponsorships

To qualify for our football sponsorship;

  • The player must be 18 years old and a Kenyan citizen.
  •  You must have a clear football sponsorship letter from your team detailing your plan on how you’ll use the support.
  • You must be a disciplined player or team with a track record of your talent or team impact. This can be shown through testimonials from your team (for the player).

How to measure the football sponsorships ROI

Our ROI (Return on Investment) metrics do not only focus on brand awareness but also on impact.

At Tujiamini, we measure player talent growth up to the professional tiers, community engagement by the number of fans attending matches and how the attendees trust and value our initiatives.

Football sponsorship opportunities by Tujiamini

Our football sponsorship opportunities include cash prizes and recognition of top players per month, and regional tours that bring resources to remote areas for grassroots football sponsorship.

Our packages

SportPesa Tujiamini offers the following packages for players and teams:

Gold: We extend full branding and large-scale funding of up to KSh 1,000,000 to professional teams every month and across different parts of the country.

Silver: Our Tujiamini silver package targets emerging teams. The package extends to three winners every month who walk away with KSh 100,000. We support the teams with kits, balls and tournament entry fees.

Bronze: Under the bronze sponsorship package, we target individual players with training gear, nutrition support and mentorship. The package is extended to 50 winners every month, who walk away with KSh 10,000.

Visit our sponsorship and awards page today to apply.

Tips and strategies for securing football sponsorships

Our football sponsorships are meant for impact. Therefore, the player or team should:

  • Develop a professional football sponsorship proposal 
  • Do research on our sponsorship options and packages to understand which one suits you (player) or your team.
  • Tell your story. What makes you unique from other players/teams to secure the sponsorship
  • Show how you will use our sponsorship to create impact for the community.

Mistakes to avoid when applying for football sponsorships

Avoid sending generic football sponsorship proposals. Do your research to understand our goals and objectives for sponsorship.

Avoid sending poor and blurry media and documentation during football sponsorship applications.

Failing to follow up on your submission. Avoid keeping quiet after you have submitted your proposal, keep in touch with our team to know the current stage of your application.

ALSO READ : Tujiamini powering the game through strategic football club sponsorship for maximum impact: A success story of Cheptalal FC, Kisumu City Stars and Mathare North United.

Successful case studies - Tujiamini

Tujiamini has sponsored several players and teams in Kenya. Here are successful Tujiamini football sponsorship examples:

  • In August 2024, Tyson Juma won KSh 500,000 from the initiative.
  • Dominic Koech was crowned a Silver winner of SportPesa’s Tujiamini Community Initiative, receiving KES 100,000 to strengthen his work in fine art and decorative painting while nurturing young creative talent in Nakuru County.

Why Tujiamini is a game-changer in sports sponsorships

We have transformed football sponsorship in Kenya through initiatives that advocate for inclusion. 

With Tujiamini sponsorship, we ensure that every talent across the country and beyond is not lost due to a lack of resources. We provide not only financial support, but also hope and a platform for growth.

What are you waiting for? Grow your talent and team support through our football sponsorship opportunities. Apply now!

FAQs about Football Sponsorship

What are sponsorships in football?

Sponsorships in football refer to support extended to an individual player or team to develop talent up to the professional level.

What are the 4 types of sponsorships?

Football sponsorship in Kenya can be subdivided into four types, including financial, in-kind, media, and promotional.

How to get a sponsorship in football?

To get a football sponsorship, follow the following tips:

  • Develop a professional football sponsorship proposal 
  • Do research on our sponsorship options and packages to understand which one suits you (player) or your team.
  • Tell your story. What makes you unique from other players/teams to secure the sponsorship.
  • Show how you will use our sponsorship to create impact for the community.

How much do football sponsors pay?

Tujiamini pay up to KSh 1,000,000 in football sponsorships.

What do sponsors receive in return?

Football sponsors gain brand awareness, advertising rights and community recognition.

Conclusion

Football sponsorship has transformed many clubs and the lives of players, especially grassroots football sponsorships that target upcoming talents. Tujiamini not only offers financial support to a team or player in return for brand awareness, but also for community impact. We create inclusion in football sponsorships. Join our initiatives today and help nurture that talent.

ALSO READ : Football club activities and brand visibility

Admin
February 9, 2026
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