Team sponsorship programs in Kenya provide the essential resources that local athletes and clubs need to compete at a professional level. SportPesa's Tujiamini initiative offers these specialized funding paths to help teams overcome financial barriers and focus on developing their talent. Our sponsorship packages include Gold, Silver, Bronze and Cheza Dimba.
Our team sponsorship programs focus on offering monetary, services, or in-kind support to grassroots teams. The support comes in handy by sponsoring their travel, training, gear, kits, and tournament fees. To get support, all you need to do is visit our website, fill out the application, submit it, and wait for us to reach out to you.
Apply for team sponsorship and take your skills to the national stage today.
The Tujiamini team sponsorship program is an initiative created by SportPesa to support grassroots talents. The program identifies and empowers local talent by providing financial support, mentorship, training, coaching, and training kits for the teams. This is made possible through our various sponsorship programs in Kenya, such as the Gold Award, Silver Award, Bronze Award, and Cheza Dimba Award.
Our sports team sponsorship is not limited to who gets it; all citizens aged 18+ years who are in sports can apply. This means it’s generally open to grassroots, amateur and local teams aiming to develop talents. The team must clearly show how the sponsorship will have a positive impact on them and the whole community at large.
To receive our grassroots football sponsorship, a team must meet these eligibility requirements:
Having information about the requirements can help you secure a sponsorship with us more easily. The reason lies in knowing the type of award you’re looking for and what is required from you to do or provide.
Applying for team sponsorship opportunities with us is simple and straightforward.
Key step-by-step application:
● Visit our website. Go to the official Tujiamini platform and click on the "Apply" button to access the digital application form.
● Fill the form. Complete the registration with accurate details, including your team name, specific location, and contact information.
● Prepare your pitch video. Create a high-quality two-minute video that demonstrates your team’s talent, skills, or community projects.
● Provide documentation. Upload all necessary supporting documents, such as your official club registration or identity records.
● Choose your category. Select the relevant award category that fits your needs, whether it is for a football club or an individual athlete.
● Submit your application. Review all your details for accuracy and submit the form before your specific regional deadline.
Visit our website and apply for your team sponsorship today.
Our grassroots sports sponsorship has four different awards. Every award has its own terms and reward. These are the awards:
The Gold Award is the highest, offering up to Ksh 1 million in product and service support. We have one or more winners every month, and each winner gets Ksh 500,000 for high-potential athletes. The community-based project receives up to Ksh 1 million.
Our silver awards initiative supports sports by offering team sponsorship opportunities to those who really deserve them. Through this package, we offer up to Ksh 300,000 in products and services. Every month, we support 3 winners, each receiving up to Ksh 100,000.
Tujiamini Bronze Awards have the highest number of recipients. On this initiative, we have up to 50 winners, each receiving KSh 10,000 in products and services every month. We announce the winners regionally.
Cheza Dimba, our team sponsorship programme, supports local and grassroots football teams. Through this initiative, we offer a 3- year, Ksh 250,000 monthly support. We give an award to the winning team in the regional league.
Our football team sponsorship runs deep into communities. We have supported innovative teams and community clubs country-wide.
Examples of the teams we have sponsored are:
On Sunday, 16 Feb 2025, Kwale United FC made history by beating Eldoret FC 1-0 in the National Championships. Following their great win, they were awarded the Cheza Dimba Sponsorship, with a reward of Ksh 250,000 annually for three years to support talent development.
In September 2024, Mathare North United FC maintained a clear record at the Nairobi Region Tujiamini Cheza Dimba Tournament at Dandora Stadium. They were given sponsorship of the Cheza Dimba football team, worth Ksh 250,000 per year for 3 years, to improve their training facilities and support new talent development.
Rongai All Stars Queens, a Kenyan women’s football club, received the Gold Award worth Ksh 500,000 in 2024. The funds were used to upgrade their training facility and sports equipment.
Check out our sponsorship examples: Successful stories of teams, athletes and individuals sponsored by Tujiamini to get more of our stories.
Sponsorship programs usually fall into four categories: financial (cash), in-kind (kits and equipment), media (coverage), and promotional (visibility) partnerships.
To secure sponsors for your team, begin by building a professional team profile, maintaining high discipline, and submitting a clear sponsorship proposal through established platforms such as the SportPesa Tujiamini initiative.
Major companies that sponsor sports in Kenya include Tujiamini, SportPesa, Safaricom, East African Breweries, NCBA Bank, and Coca-Cola.
You can find local sports sponsorship opportunities by researching corporate social responsibility programs and following regional sports governing bodies on social media.
Is your local team stuck? At Tujiamini, we offer team sponsorship programs to help local clubs become a national powerhouse. Focus on your discipline and follow our simple application to secure the sports funding you need to grow your team.
Visit our website today and apply to give your team the support it needs to win.